Podcast Neil Wilkins

Marketing Pulse is my new mini-series of observations of commercial and marketing life post-Covid-19. In this episode I'll focus on Circular Business. Charles Nixon, Chairman of Cambridge Marketing College said, "It's time we listened to our new customers". What I took from that, is that no matter how well we feel we know our customers, they have changed on this side of the pandemic. As we emerge from commercial lockdown we need to listen intently to their new needs, their new context and their new challenges. It's from this position that we can start to add new value. If we assume that the 'new normal' is a level playing field like the one we knew before, we are beaten before we start out again. So I have been listening to the 30 marketing apprentices that I mentor and have been asking them how their businesses and sectors are changing. We have taken deep dives into the trends, themes and behaviours they are seeing. Whilst this isn't a large sample and you could argue it's not statistically significant, I be