Marketers In Motion

The marketing metric of the next decade will be trust. There will be no more effective - nor more critical - way of building a brand than building a community who trusts you enough to advocate on your behalf. With trust in brands and advertising at an all-time low, there will never be a better time to build a human-centered marketing strategy. The tactics of this decade - data collection, tracking, endless ads - will not work in the next. Your customers are already telling you how to connect with them in a way that will grow your business. Are you ready to listen? Key Topics -Trust -Privacy -Personalization -Zero Party Data Cliff Seal Cliff is a Principal Designer at Salesforce, helping build world-class customer experience tools. Through talks and workshops given around the world, he helps companies become customer-centric by leveraging proven research and design strategies. He lives in Atlanta where he co-organizes amUX, a morning meetup for the city's user experience community. He also co-hosts TuneD