Mobile Presence On Webmasterradio.fm

[AI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our host Peggy Anne Salz from MobileGroove catches up with John Koetsier--Mobile Economist at TUNE best known for his work forecasting and analyzing trends affecting the mobile ecosystem--to discuss the surprise findings of his latest survey of 350 marketers, CEOs and influencers, and separate hot trends from the hype. John zeroes in on how the shift to data-driven marketing will impact - well - everything, and what you can do to up your game in 2018./>