Cg Garage

Episode 536 - Stop Waiting for the Studio to Save You: Andy Cochrane on the New Media Frontier

Informações:

Sinopsis

Why are we still waiting for a green light from people who do not understand our craft? This reality is at the heart of our conversation with Andy Cochrane, a creative who has spent twenty years navigating the collapsing bridges of the entertainment industry. Andy takes us through the trenches of his career, from the grueling 70-hour weeks as a runner on CSI: Miami to the high-stakes visual effects world of Asylum and Terminator Salvation. We discuss the hard realization that being a "button pusher" in a massive pipeline is no longer a safe bet, and why the most vital work is now happening in the "weird stuff" between traditional film and immersive technology. The future of storytelling belongs to the tactical generalists who are willing to build their own labs rather than wait for a studio to discover them. We look at how Markiplier bypassed the traditional, expensive studio marketing machine by leveraging his own fanbase to bring Iron Lung to life, and why artist-driven projects like Everything Everywhere A