Cg Garage

Episode 535 - Rob Nederhorst and Ben Hansford: The end of "good enough" in filmmaking

Informações:

Sinopsis

The "good enough" era of streaming is hitting a wall, and a new rebellious streak in Hollywood is reclaiming the theater as the primal source of the cinematic experience. We are joined by two veterans navigating this shift: Rob Nederhorst, a VFX supervisor who has shaped the visceral worlds of John Wick 3 and The Conjuring, and Ben Hansford, a prolific commercial director now leading the charge in AI filmmaking at USC. They are not just talking about tech for tech's sake. They are discussing how to move past the "lens test" phase of AI, where everyone is just showing off what the tool can do, and getting back to the actual discipline of telling a story that makes an audience physically flinch. The conversation pivots from the "all-or-nothing" marketing hype of AGI to the practical, gritty reality of modern production budgets. As Netflix-style algorithms push for "dumbed down" content designed for second-screen scrolling, these creators are using tools like VidViz (being championed by Monstrous Moonshine) to f