The Thought Leader Revolution Podcast | 10x Your Impact, Your Income & Your Influence

"Comfort absolutely murders your passion for life."  Progress comes from earning results the hard way—through discipline, physical effort, and daily standards that do not bend when motivation fades. Comfort weakens execution, while controlled hardship sharpens judgment, energy, and resilience. Whether in business, health, or life, the ability to persist when things get hard determines who lasts and who fades out.  Joe De Sena reflects on a life shaped by hustle, structure, and relentless effort—from early business lessons learned as a teenager to walking away from Wall Street in pursuit of something more alive. He shares how Spartan began as a failed idea, survived a decade of losses, nearly collapsed during the pandemic, and still grew into a global movement with a single mission: get people off the couch and back into ownership of their lives.  Joe is the founder of Spartan Race, bestselling author of Spartan Tough, and a lifelong advocate for physical challenge as a gateway to mental strength. His