The Thought Leader Revolution Podcast | 10x Your Impact, Your Income & Your Influence

"82% of all Americans are now saying they expect the brands they buy from to share their values."   Staying true to your values isn't just the right thing to do, it's one of the smartest ways to grow a business. Today's episode breaks down why conviction creates clarity, why clarity creates trust, and why trust is the new currency in a marketplace flooded with noise, doubt, and deception.  Kurt Luidhardt shares how his work with political campaigns led him to uncover something much bigger: millions of consumers actively looking to spend their money with brands that reflect their beliefs. Kurt explains why this shift matters for entrepreneurs, how conviction-driven marketing works, and why businesses that communicate their principles authentically attract more loyal, resilient customers. He also unpacks the modern crisis of trust and shows how shared values help people make faster, more confident buying decisions.  Kurt is the co-founder of a nationally recognized digital strategy firm and the creator o