The Thought Leader Revolution Podcast | 10x Your Impact, Your Income & Your Influence

“One of the coolest things about magic is that one of the secrets of magic is that most humans, when we tend to try to solve a problem, we think in a linear fashion and as magicians, we quickly figure that out. So instead of going A to B to C, we just go A to C. We kind of skip steps, and that's how we're able to do things and outwit you.” Our guest,​​Jeff Greenfield is the CEO and Founder of Provalytics. His journey from a magician to a thought leader in the marketing and attribution space is nothing short of remarkable. He started his career as a magician and later became a chiropractor but returned to his passion for magic due to an injury. Jeff discusses the critical challenges marketers encounter when trying to measure the effectiveness of their multi-channel marketing campaigns. He emphasizes the growing need for advanced measurement tools, especially in a marketing landscape evolving under the influence of privacy regulations and the declining use of internet cookies. Jeff's insightful take on thought