The Thought Leader Revolution Podcast | 10x Your Impact, Your Income & Your Influence

“Blue jeans and boots built America, and if we’re going to build it again, this renaissance, it has to start with jeans and boots.” Today we welcome Pete Roberts, a pioneer in American manufacturing and the visionary behind Origin USA and Jocko Fuel. Known for reviving manufacturing on American soil, Pete shares his personal journey from small-town Maine to building a brand synonymous with grit, resilience, and purpose. Pete is driving an American-Made Renaissance. He shares his mission to bring manufacturing back to the U.S., emphasizing the importance of American-made products and the generational craftsmanship that built America’s industrial heartland. From rescuing a denim factory in North Carolina to rebuilding the supply chain from “dirt to shirt,” Pete’s goal is simple yet profound: make quality products, built entirely in the USA. After a defining moment in Abu Dhabi, Pete doubled down on creating Origin, a company committed to manufacturing high-quality jiu-jitsu gis, jeans, and boots on U.S. soil. T