This Is Gonna Hurt - The Podcast Of J. Gordon Duncan

Thanks for listening!Gordon discusses three rock star biographies that offer insights into marketing and business. He recommends "Kiss and Sell" by C.K. Lendt, which covers Kiss's reunion and rebranding efforts; "Twisted Business" by J.J. French, detailing Twisted Sister's journey and business lessons; and "MTV Famous" by Pete Evick, which explores the hard work behind building a music career. Gordon emphasizes how these books provide unique perspectives on marketing, branding, and the music industry's business side.