Changing The Game, Constant Innovation In Sport

Episode 19 - Winning, Not necessary?You hear it all the time - you have to win to be relevant. You have to win to succeed off the pitch. You can’t generate returns without winning on the pitch. But is it true? Obviously the logic makes sense, but wouldn’t that make a mockery of the underdog story?Oh and one last thing - what’s the only thing you can’t guarantee in sports?