Changing The Game, Constant Innovation In Sport

The bid we came up with was always a 'By the Fan, for the Fan' offer. As fans of the club for multiple generations of the family it was the only way we could proceed. As part of my role in the bid, I made an effort to meet as many fan groups as possible. Whilst we were fans ourselves it would be ludicrous to think other fan groups don't have different opinions. At the end of the day, having reflected on all those amazing meetings and conversations there were 3 key lessons I learned. 1. We all want hope 2. the beer is lousy (it is deeper than that) 3. the club doesn't care about us. When I share that with other sports execs the answer surprises me.