Below The Line With James Beshara

In this episode of the Magic Minds podcast, host James Beshara interviews Alex Snodgrass, the creator of The Defined Dish and founder of Side Dish. They discuss the journey of entrepreneurship, the similarities and differences between creating a salad dressing brand and writing a book, and how to navigate the challenges of being a creator in the digital age. Alex shares her background, from growing up in a small town in Texas to becoming a New York Times bestselling author and building her own brand. She also talks about the importance of consistency, authenticity, and setting boundaries as a creator. In this conversation, Alex and James discuss the challenges and successes of starting a CPG brand. They talk about the emotional and mental aspects of launching a product, the importance of community and trust, the difficulties of navigating the grocery store politics, and the unexpected aspects of starting a physical product. They also touch on the topics of sustainability and sourcing, personal practices for m