Search With Candour

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 261:43:49
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Sinopsis

Working in search marketing? We'll bring you the few important bits of news you need to know about SEO and PPC every week. No fluff, just talking about things you should know to make your life easier.

Episodios

  • How to build a digital marketing agency as a BIPOC individual with Jamar Ramos

    07/11/2022 Duración: 01h07min

    On this week's episode, Jack Chambers-Ward is joined by digital marketing extraordinaire (and Jack's new best friend), Jamar Ramos. Jamar joins Jack to discuss: Why you should be watching All Elite Wrestling (yes, they talk about professional wrestling for a few minutes...) Jamar's transition from creative writing to digital marketing How much does representation matter in digital marketing? What is it like being a BIPOC founder of a marketing agency? What can people in positions of management do to highlight POC? Full show notes, transcript and links at search.withcandour.co.uk

  • SEO Horror Stories - Halloween Spooktacular 2022 with Myriam Jessier & Stéphanie Walter

    31/10/2022 Duración: 01h36min

    Welcome dear listeners to this big bumper episode of Search With Candour, our Halloween Spooktacular 2022! Joining your (g)host Jack Chambers this week is the mortifying Myriam Jessier and shocking Stéphanie Walter. In the first half of the episode, our horrible hosts play you some of the scariest SEO stories from BrightonSEO's best and brightest SEO people, including: Steve Paine from SISTRIX (who sponsors this podcast) Lidia Infante Dixon Jones Arnout Hellemans Kyle Place  Billie Geena Hyde Adam Gent Sean Fleming  John Mueller Andi Jarvis Crystal Carter Malcolm Slade Andrew Optimisey Sarah McDowell Martin Splitt  Azeem Alizée Baudez In the second half, Jack & Myriam learn all about Stéphanie's horror stories from people trying to build links from her blog. Full show notes, transcript and links available at search.withcandour.co.uk.

  • Writing for humans and robots with Maddy Osman

    24/10/2022 Duración: 46min

    In this week's episode, Jack Chambers-Ward is joined by Maddy Osman, the founder of The Blogsmith and best-selling author of Writing for Humans and Robots. Jack & Maddy discuss: Why it's important to write for humans AND robots Common mistakes made by SEOs that impact their writing How has AI writing affected writers in 2022 Some tool recommendations for SEOs and writers And much more! The full show notes and transcript can be found at search.withcandour.co.uk

  • SEO Audits with Olga Zarzeczna

    17/10/2022 Duración: 01h06min

    In this week's episode, Jack Chambers-Ward is joined by the incredible Olga Zarzeczna, the founder and CEO of SEOSLY. Jack & Olga join forces to discuss SEO audits (Olga's favourite topic!) including: The first steps of auditing a new website How regularly should you audit a website? What are some of the most common things auditing tools miss? And in case you missed it, here is Olga's in-depth article about her auditing process: https://seosly.com/blog/seo-audit/ Search With Candour is supported by SISTRIX, the SEO's toolbox. Go to sistrix.com/swc to try some of their fantastic tools for free. For full show notes, links, and transcripts, go to search.withcandour.co.uk

  • Breaking out of your brand bubble with Alex Hickson

    10/10/2022 Duración: 01h14min

    In this week's episode, Jack Chambers-Ward is joined by Alex Hickson, Head of Digital PR at TrunkBBI to discuss: How to inspire clients to try digital PR Thinking outside the box for opportunities Breaking out of your brand bubble Full show notes, links, and transcript are available at search.withcandour.co.uk

  • Live SEO Q&A September 2022: Mark & Jack answer your questions live on LinkedIn

    03/10/2022 Duración: 59min

    Welcome to the Search With Candour podcast. Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook for a live SEO Q&A! That's right, live and unedited! This episode was recorded live and broadcast via Mark's LinkedIn page. Click here to watch the video version on LinkedIn. Questions answered include: How do you decide when it's best to canonicalise multiple variants of a page over simply making one page with a self-referring canonical? Is it necessary to keep URLs short or we can keep them as per our need (to cover the focus keyword)? I see comments on having a "Link Building Strategy". As a small business should we worry about this, or should we concentrate on good content that builds authority and attracts links? Is location tagging images still effective? Is HARO worth the effort or do you prefer any other alternative for link building? and more! Full show notes and transcript are available at search.withcandour.co.uk

  • Carving out your SEO career path with Luce Rawlings

    26/09/2022 Duración: 01h59s

    In this week's episode, Jack Chambers-Ward is joined by freelance SEO consultant Luce Rawlings to discuss: Starting your career in-house vs in an agency When's the right time to go freelance? The pros and cons of freelancing How can you continue to learn throughout your SEO career? SISTRIX's Visibility Leaders 2022 https://www.sistrix.com/visibility-leaders/retail-2022-overview Full show notes, links, and transcript available at search.withcandour.co.uk

  • How digital PR can benefit your SEO with Jenny Abouobaia

    19/09/2022 Duración: 01h19min

    In this week's episode, Jack Chambers-Ward is joined by Jenny Abouobaia, SEO consultant of the year 2021 in the Middle East & North Africa. Jack and Jenny discuss all things digital PR including: The different types of link building How digital PR can boost your SEO and brand awareness Is digital PR more or less important than it was 5 years ago? How digital PR can increase your digital footprint and improve your EAT Jenny's website: https://seowithjenny.com/ Follow Jenny on Twitter: https://twitter.com/seowithjenny Follow Jack on Twitter: https://twitter.com/JLWChambers Full show notes & transcript available at search.withcandour.co.uk

  • Google Helpful Content Update rollout complete and Tiktok adds regional trend analysis

    12/09/2022 Duración: 24min

    Welcome to the Search With Candour podcast. In this week's episode, Jack Chambers-Ward is flying solo to discuss all the latest SEO and PPC news including: TikTok adding additional regional trend insights Google‘s helpful content update has now finished rolling out Helpful content update analysis from SISTRIX as well as the latest SectorWatch all about barbecues Show notes and transcript at search.withcandour.co.uk

  • Better Ads Standards coming in October 2022, Top 100 UK domains from SISTRIX, Helpful Content Update

    05/09/2022 Duración: 34min

    Welcome to Episode 34 of Season 2 of the Search With Candour podcast. Your host, Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook to discuss all the latest SEO and PPC news including: Google testing new read-time labels on SERPs Update on the Helpful Content Update (sort of) Updated top 100 domains from SISTRIX Google Business Profile guidelines have been updated to include products New better ads standards will be introduced in October 2022 Show notes and transcript available at search.withcandour.co.uk

  • Intersectionality in the SEO industry with Chloe Smith

    29/08/2022 Duración: 57min

    On this week's episode, Jack Chambers-Ward is joined by the one & only Chloe Smith, SEO Manager at Blue Array. Jack & Chloe talk about: Chloe's transition from Creative Writing to SEO What is intersectional feminism? How does intersectional representation affect conferences? Chloe's talk about menstrual health from BrightonSEO April 2022 How can we as marketers use intersectionality to better understand our audiences? Full show notes, links and transcripts are available at search.withcandour.co.uk.

  • SEO news: Screaming Frog launches v17, Youtube Shorts algorithm explained and GSC report update rollout

    22/08/2022 Duración: 33min

    In this week's episode, Jack Chambers-Ward is reunited with his co-host, Mark Williams-Cook to discuss all the latest SEO & PPC news including: Quick update on last week’s rollout of GSC indexing report V17 of Screaming Frog Google linking to Youtube from organic product listings The Youtube shorts algorithm explained Full show notes, links and transcript available at search.withcandour.co.uk

  • SEO news: Wix's Site Inspection tool, Google steps up Featured Snippets with MUM and more.

    15/08/2022 Duración: 26min

    On this week's episode, our brave host Jack Chambers-Ward is riding solo and gives you a  rundown of the week's SEO news including: Wix’s new site inspection tool Google steps up featured snippets with MUM; Google Search Console performance report bug with Discover on July 26th Google Search Console simplifies its reports with a new item classification The full show notes with links and transcripts can be found at search.withcandour.co.uk

  • Google updates the Search Quality Raters' Guidelines and some listener Q&A

    08/08/2022 Duración: 50min

    In this week's episode, Jack Chambers-Ward is joined by his co-host Mark Williams-Cook to discuss the latest SEO & PPC news. Jack & Mark discuss: Google updates their Search Quality Raters Guidelines SISTRIX's TrendWatch July 2022 July 2022 Google Product Review Update Listener Q&A including how to prioritise SEO tasks and how to maintain rankings when changing CMS Show notes and transcript available at search.withcandour.co.uk

  • TikTok as a search engine with Annie-Mai Hodge

    01/08/2022 Duración: 55min

    In this week's episode, Jack Chambers-Ward is joined by Annie-Mai Hodge, Head of Brand Development at Atlas SEO and founder of Girl Power Marketing. Jack & Annie-Mai discuss: How TikTok is being used as a search engine (and by who!) What data can we get from TikTok? What are the 'ranking factors' for TikTok videos? Are TikTok videos appearing on Google SERPs? Can you trust the information you find when you search on TikTok? And more! Show notes & transcript: search.withcandour.co.uk

  • Multi-image SEO for ecommerce, Google Search Console video indexing report & voice over for Youtube ads

    25/07/2022 Duración: 41min

    In this week's episode, Jack Chambers-Ward is joined by Mark Williams-Cook to discuss: The key factors in getting multi-image thumbnails on SERPs Google fights back against 1 star review scammers Google Search Console has a new Video Indexing Report Google has started automatically upgrading Smart Shopping campaigns to Performance Max Automated voice over for Youtube ads Our 1000-mile challenge for charity: https://withcandour.co.uk/blog/1-000-mile-challenge-in-july Donate to support Break: https://www.justgiving.com/fundraising/milesforbreak Show notes & transcript: search.withcandour.co.uk

  • What SEOs can learn from PPC with Alice Roussel

    18/07/2022 Duración: 57min

    In this week's episode, Jack Chambers-Ward is joined by Alice Roussel, the Growth Marketing Manager at Pictarine. Jack & Alice discuss: What SEOs can learn from PPC Some common misconceptions about the relationship between SEO & PPC Should you build landing pages specifically for PPC or SEO or both? What the future of PPC may hold And much more! Search With Candour is supported by SISTRIX, the SEO’s toolbox. Go to sistrix.com/swc if you want to check out some of their fantastic free tools. Full show notes and transcript available at search.withcandour.co.uk

  • Almost half of GSC clicks go to hidden keywords and SERP annotations from unstructured data

    11/07/2022 Duración: 32min

    In this week's episode, Jack Chambers-Ward is once again joined by his inimitable co-host, Mark Williams-Cook, to discuss all the latest SEO & PPC news. This week, Jack & Mark discuss: A study by ahrefs that revealed that almost half of GSC clicks go to hidden keywords New 'pros and cons' SERP annotations appear from unstructured data Reason number 5445131 why some SEOs destroy the reputation of SEO Show notes and transcripts available at search.withcandour.co.uk

  • Mobile SEO with Cindy Krum

    04/07/2022 Duración: 01h03min

    In this week's episode, Jack Chambers-Ward is joined by CEO & founder of Mobile Moxie, Cindy Krum. Jack & Cindy discuss: The origins of mobile SEO How much has voice search changed mobile SEO? How has "the death of AMP" affected mobile SEO? Mobile Moxie's free tools - SERPerator & Page-oscope Show notes and transcript available at search.withcandour.co.uk

  • Aira's annual State of Link Building report, Bing's in-SERP voucher codes and Google's Evolution of Search

    27/06/2022 Duración: 59min

    In this week's episode, Jack Chambers-Ward is joined by Mark Williams-Cook to discuss the latest in SEO & PPC news. Jack and Mark discuss: Google's updated Product Rich Results documentation Bing's in-SERP voucher codes SISTRIX's new on-page feature Aira's third annual State of Link Building report Google's Evolution of Search Full transcript and show notes are available at search.withcandour.co.uk

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