Sinopsis
Working in search marketing? We'll bring you the few important bits of news you need to know about SEO and PPC every week. No fluff, just talking about things you should know to make your life easier.
Episodios
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How to write content that satisfies Google's E-E-A-T Guidelines with John Iwuozor
27/03/2023 Duración: 50minGet your ticket for the free live episode of Search With Candour/The SEO Mindset on 19th April in Brighton This week, Jack Chambers-Ward is joined by John Iwuozor to discuss how to create content that satisfies Google's E-E-A-T guidelines including: Why E-E-A-T matters and the dangers of AI-generated content How E-E-A-T promotes high-quality product reviews How to improve E-E-A-T SEO For the full show notes and transcript, go to search.withcandour.co.uk.
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How to create effective niche content with Kevin Gichane
20/03/2023 Duración: 01h04minIn this week's episode, Jack Chambers-Ward is joined by Kevin Gichane to discuss how to create effective niche content: What do we mean by niche content? How do you define your niche? How does niche keyword research differ from broader keyword research? And much more! Editor's note: Apologies that the audio quality isn't great for this week - we had a lot of technical difficulties during recording and I've fixed it as much as I can! - Jack Full show notes and transcripts are available at search.withcandour.co.uk
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Live podcast announcement with The SEO Mindset - 19th April 2023 in Brighton
13/03/2023 Duración: 02minBuy your free tickets on Eventbrite Search With Candour has joined forces with The SEO Mindset to bring to you a LIVE podcast titled 'How to Deal with Anxiety at Conferences' sponsored by SISTRIX and Captivate. Jack Chambers-Ward will be joined by Sarah McDowell and Tazmin Suleman, hosts of The SEO Mindset, to give you actionable tips and advice on how to deal with feelings of anxiety, for both attendees and speakers. When? Wednesday 19th April 2023 19:00 - 21:30 Where? Projects The Lanes, Nile House, Nile St, Brighton, England, BN1 1HW This podcast will be in front of a live audience meaning that our community will be able to gain a snapshot into the production of both the SEO Mindset and Search With Candour podcasts there will also be a live Q&A to really help you be part of the process! Buy your free tickets on Eventbrite
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SEO News: Disavowing links, TrendWatch February 2023 and new featured snippets blue highlight
13/03/2023 Duración: 30minThis episode was recorded live on SISTRIX's Youtube - click here to watch the video version. Jack Chambers-Ward is joined by Mark Williams-Cook to discuss the latest SEO news including: Should you be regularly disavowing links in 2023? TrendWatch February 2023 Featured snippets have a new blue highlight For the full show notes and transcript, go to search.withcandour.co.uk
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SEO News: New Bing AI, Product Review Update and GSC Bulk Export
06/03/2023 Duración: 40minIn this week's episode of Search With Candour, Jack Chambers-Ward is joined once again by Mark Williams-Cook to discuss the latest SEO news including: The latest updates about New Bing February 2023 Product Review Update Google Search Console's Bulk Export and why it's important For full show notes, links and transcript, please go to search.withcandour.co.uk.
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How to create content that stands out with Lily Ugbaja
27/02/2023 Duración: 46minIn this week's episode, Jack Chambers-Ward is joined by content strategist Lily Ugbaja to discuss how to create content that stands out in the soon-to-be AI-dominated SERPs. Jack and Lily discuss: What do we mean by 'the Specificity Strategy'? How to find your target audience The LEMA framework of content creation For all of the links, show notes and transcript, go to search.withcandour.co.uk.
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SEO News: ChatGPT vs Bard, 'Trending' label on People Also Ask and 'Content Ideas' in Google Search Console
20/02/2023 Duración: 32minIn this week's episode, Jack Chambers-Ward is joined once again by the one & only, Mark Williams-Cook. This week’s topics include: Bing & ChatGPT vs Google & Bard A new trending label on People Also Ask results The experimental ‘content ideas’ feature is being tested in Google Search Console All the links and show notes are available at https://search.withcandour.co.uk/
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Five mistakes that rule websites out of Google's Knowledge Graph with Sodiq Ajala
13/02/2023 Duración: 50minIn this week's episode, Jack Chambers-Ward is joined by Sodiq Ajala, Technical SEO Analyst at Second Eclipse. Sodiq gives his top five recommendations of mistakes that will rule your website out of Google's Knowledge Graph. An incomplete Google Business Profile Thin, poorly-researched content Getting low-quality backlinks Neglecting the technical 'health' of your website Under-utilising Google Search Console information & data For full links, show notes and transcript visit search.withcandour.co.uk.
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How to create quality content and avoid burnout with Alice Rowan
06/02/2023 Duración: 01h03minOn this week's episode, Jack Chambers-Ward is joined by freelance copywriter extraordinaire Alice Rowan to talk about how to create content while not burning out. Jack & Alice discuss: Ways to plan your content campaigns How to repurpose one piece of content across multiple platforms Why gatekeeping in SEO needs to go away and much more! For the full links and episode transcript go to search.withcandour.co.uk
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Ecommerce pagination with Goodness Azubuogu
30/01/2023 Duración: 44minIn this week's episode, Jack Chambers-Ward is joined by Goodness Azubuogu, Technical SEO Specialist at Trek Marketing, to discuss pagination in ecommerce including: What is pagination on an ecommerce site? Common mistakes when using pagination on an ecommerce site How do these issues affect the site's SEO? How to effectively implement pagination on an ecommerce site The full show notes and transcript are available at search.withcandour.co.uk
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The importance of cultural understanding in SEO with Sarah Presch
23/01/2023 Duración: 55minIn this week's episode, Jack Chambers-Ward is joined by Sarah Presch, Digital Marketing Director at Argos Multilingual, to discuss how culture can be an essential factor in marketing & SEO. Jack and Sarah discuss: Should you get your content and keywords translated? How to be aware of your cultural biases How to approach ethnic marketing within your home country Understanding different elements of culture Check out the full show notes and transcript at search.withcandour.co.uk
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Being a digital marketing generalist in 2023 with Tom Marriott
16/01/2023 Duración: 57minOn this episode of Search With Candour, Jack Chambers-Ward is joined by Tom Marriott, Digital Marketing Director at Ina4 and also known as The SEO Punk. Tom joins Jack to discuss something they have in common, working in SEO, and the digital marketing industry as a whole, as a generalist. What does it mean to be a generalist in digital marketing? Why does it seem like there are fewer generalists now than ever before? What is the most effective role for a generalist in an agency? For all the links, transcript and show notes go to search.withcandour.co.uk
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ChatGPT coming to Bing Search, a new Bingbot and Google to introduce chatbot for healthcare queries
09/01/2023 Duración: 17minWelcome to the Search With Candour podcast, the first episode of 2023! Jack Chambers-Ward is riding solo this week to bring you the latest SEO news including: Microsoft launches new Bingbot Microsoft to add ChatGPT features to Bing search Top non-profit domains that grew in visibility in 2022 Google to introduce ChatGPT-like model for healthcare For full show notes, links and transcripts go to search.withcandour.co.uk.
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2022 SEO year in review and 2023 predictions
26/12/2022 Duración: 01h04minIn the final episode of 2022, Jack Chambers-Ward and Mark Williams-Cook discuss the highlights and lowlights of 2022 including: All the Google Ranking System updates in 2022 The arrival, and limitations, of ChatGPT The launch & growth of AlsoAsked Google Search Console URL Inspection Tool API E-E-A-T SISTRIX's December 2022 TrendWatch and Trend of the Year Mark & Jack also make some predictions for 2023: The future of Spambrain Google will announce their equivalent of IndexNow Multi-modal search and MUM integration will become more & more prevalent Thank you for listening to Search With Candour during 2022, see you in 2023!
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Entity SEO with Sara Taher
19/12/2022 Duración: 01h02minIn this week's episode, Jack Chambers-Ward is joined by Sarah Taher, an SEO consultant and speaker based in Canada. Sara joins Jack to discuss all things entity SEO including: What is an entity? How can we "optimise our entities"? How important are entities in SEO at the moment? How can schema help tie into entity SEO? You can find full show notes and transcripts at https://search.withcandour.co.uk/
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SEO news: Crawl budget optimisation, site accessibility and continuous scroll
12/12/2022 Duración: 42minIn this week's episode of Search With Candour, Jack Chambers-Ward is joined once again by Mark Williams-Cook to discuss the latest SEO news, including: Google clarifies a few things about crawl budget optimisation How to conduct a site accessibility audit Continuous scroll is coming to desktop (in the US) The latest Helpful Content system update has begun rolling out For full show notes and transcript, go to search.withcandour.co.uk.
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News: Google pay advertisers $100, face-swapping actors on SERPs, new BrightLocal Academy course and more!
05/12/2022 Duración: 42minIn this episode, Jack Chambers-Ward and Mark Williams-Cook co-hosted a live episode of Search With Candour on LinkedIn. Jack & Mark discussed: Google Ads Paying Advertisers $100 To Enroll In Automatically Applied Recommendations Actors swapping roles in the SERPs SISTRIX's new Knowledge Graph analysis tool New free BrightLocal Academy course - “How to Create Website Content for Local SEO” (hosted by Claire Carlile) The SEO Metric Chain by Chris Green OpenAI launches DaVinci-003 You can also find: Jack's #SEOChat about internal links: https://twitter.com/JLWChambers/status/1598376388360163328 The live video version of this recording on LinkedIn
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SEO news: A guide to Google Search ranking systems / Does URL length and structure matter?
28/11/2022 Duración: 53minIn this week’s episode of the Search With Candour podcast, Jack Chambers-Ward is reunited with Mark Williams-Cook to discuss: Google has made it easier to get products in the shopping tab Google has created a guide to their Search ranking systems Majestic’s SEO in 2023 summary A discussion about URL length & structure - does it affect your rankings? For full show notes, links and transcripts go to search.withcandour.co.uk
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How to turn big brands into digital publishers with Jeff Grill
21/11/2022 Duración: 01h04minIn this week's episode, Jack Chambers-Ward is joined by Jeff Grill, founder of Brainchild, to talk about: Creating scalable content strategies How to harness the expertise of your clients Why having your articles reviewed by topical experts is more important than ever Full show notes and transcripts available at search.withcandour.co.uk
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What has empathy got to do with technical SEO? with Daniel K Cheung
14/11/2022 Duración: 49minIn this week's episode, Jack Chambers-Ward is joined by Daniel K Cheung, prolific SEO consultant and host of the Dreading Sundays podcast. Daniel joins Jack to discuss: The origin story of Dreading Sundays Why empathy is so important in technical SEO Understanding different types of empathy for different work relationships Learning to communicate priority tasks to non-SEOs And much more! Full show notes and transcripts are available at search.withcandour.co.uk.