Dear Art Producer

In the latest episode of "Dear Art Producer," host Heather Elder engages in an insightful conversation with Aggie Ryan, Assistant Producer at Preacher, an advertising agency in Austin, Texas. Aggie shares her unique experiences in the world of advertising and filmmaking, highlighting projects like the Preacher confessional radio station at Willie Nelson's ranch and the importance of flexibility and adaptability in the industry. The episode delves into various aspects of the creative process, client interactions, and the evolving landscape of marketing, making it a must-listen for anyone interested in the advertising and production world in 2023. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Aggie on LinkedIn: https://www.linkedin.com/in/aggie-ryan-9

In this episode of Dear Art Producer, host Heather Elder interviews Ali Berk, Director of Art and Print Production at 72andSunny in Los Angeles. Ali shares her fascinating career journey, starting as an intern in the fashion industry at Tommy Hilfiger at a young age, moving through high fashion brands and editorial magazines, and eventually transitioning to the advertising photography side. Listen in as she discusses her role at 72andSunny, where she oversees art production, photography, illustration, CGI, animation, and graphic design, the importance of creating meaningful partnerships between artists and brands, and the value of being deeply involved in the creative process. The conversation also touches on the challenges and opportunities in the current production landscape, with a focus on providing value and creating work that is hard to ignore. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJourn

In this episode, Liz Aviles shares insights from the annual trend report she develops as Senior Vice President of Strategy and Cultural Insights at Upshot, a marketing agency that identifies insights and crafts strategies at the intersection of culture and commerce. From mindful maximalism to chaotic cooking, Liz explores the trends inspiring creative business innovation across various categories. Heather and Liz also discuss the impact of disruptions on art, the rise of micro-cultures, and the rapid growth of AI, and offer their insights on how creatives and brands can stay ahead of the curve. If you're looking to expand your vision and tap into the energy and appetite for change in the culture, this podcast is a must-listen! In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More

Join host Heather Elder on Dear Art Producer as she sits down with Erika Henke, the Photo Production Manager at Land's End. With over two decades of experience in fashion, commercial photography, and video production, Erika manages teams of creatives to produce stunning work across all forms of media. In this episode, Heather and Erika discuss the importance of building strong relationships in the industry, as well as the challenges faced by new entrants. They also delve into the importance of personal connections with artists, developing a budget to cover all aspects of a photo shoot, and the impact of AI in the advertising industry.    In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Erika on LinkedIn: https://www.linkedin.com/in/erikahenke/      More a

Welcome back to another episode of Dear Art Producer. This week host Heather Elder interviews Cliff Lewis, Director of Art Production at Droga5 in New York. Previously in his career, Cliff was the Director of Art Production at BBH in London and New York overseeing award-winning work for such brands as Levi Strauss, Audi,and more. Now at Droga5, Cliff manages a team of art producers who are part of an integrated system of production. Listen in as they take a deep dive into Cliff’s world and cover topics such as social media, finding your voice, and being ambitiously creative.  In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Cliff on LinkedIn: https://www.linkedin.com/in/cliffl/     More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather E

Welcome to Dear Art Producer. Listen in as host, Heather Elder interviews the talented Kim Stoerker, a freelance integrated art producer, on her inspiring journey from college student to one of the most sought after art producers in the industry. Kim shares valuable insights on the ever-evolving role of art producers, the importance of successful creative calls and treatments, and the challenges of bidding on projects. But that's not all - the duo talks about everything from the changing role of technology in art production to the increasing importance of providing feedback to underdog photographers.  In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Kim on LinkedIn: https://www.linkedin.com/in/kimberly-stoerker-4621129/      More about your host: Heathe

Welcome to an all new season of Dear Art Producer! On this episode, host Heather Elder sits down with Karen Blatchford, Senior Producer at VMLY&R in Chicago. Karen is, an experienced and multi-talented producer with over 20 years of experience in the industry. Listen in as Karen talks about her background in photography, her experience as a cost consultant, and her passion for print productions. She also provides valuable insight on how to get a producer’s attention, the challenges of integrating broadcast and print productions, and the impact of budget constraints on photography projects.    In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Karen on LinkedIn: https://www.linkedin.com/in/karen-blatchford-baa2642/    More about your host: Heather Elder’

On this episode of Dear Art Producer, Heather sits down with Nicole Schiavo, Associate Integrated Producer at DDB Chicago.    Nicole has been in her role for six months now. Her team at DDB speaks very highly of her and, as you will see, her enthusiasm for our industry is infectious and very much appreciated. In her free time, Nicole is an avid foodie and enjoys cooking and baking new recipes.     In their conversation Heather and Nicole discuss the role of Associate Producer and what it means to establish yourself in the industry.    In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Nicole on LinkedIn: https://www.linkedin.com/in/nicoledschiavo/    Resources Mentioned: Artist Management Association Usage Glossary https://artistmanagementassociation.org/g

We are excited to be hosting a special episode with one of our photographers, Andy Anderson. Andy is known for his unyielding curiosity and soulful imagery. After representing him for over 20 years, we have followed his journey from Argentina to Alaska and from Iceland to Cuba and everywhere in between. His portfolio contains vast landscapes and intimate portraits, always dedicated to documenting the world as he sees it.    Most recently, this took him to Nepal to photograph and interview the often overlooked Sherpa. Listen as Andy tells us about his time in Nepal and about the Sherpa and their vital role in mountaineering.  In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Learn more about Andy Anderson and see some of his work here:  https://heatherelder.c

Integrated Art Producer, Jamie Zimmermann returns to the show to talk about what she is doing these days, how her job and life has changed over the course of a pandemic, and her approach as an Integrated Producer having been a photographer and rep as well.    Since the last time Jamie was on the podcast,  She's now living in San Francisco and is an Integrated Producer at Venables Bell & Partners and has expanded the types of projects she works on beyond art producing. This includes broadcast, digital content, and experiential. Her main clients are a Reebok and Cardi B collaboration and 3M.   In their conversation, Heather and Jamie discuss Jamie’s love for puzzle-like projects, her biggest challenges, working with cost consultants, and doing tarot card readings for her productions!  In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning p

On this episode of Dear Art Producer, Heather sits down with Dan Southwick, Senior Integrated Producer at LinkedIn Creative Studio. Originally from Chicago, Dan relocated to California to escape the cold. With bass in hand as a touring musician, and an education in photography under his belt, he stumbled quite naturally into the field of advertising in San Francisco. For the bulk of his career to date, he has led production efforts at creative agencies and internal creative departments at many well known tech companies such as Meta, Airbnb, Apple, Eleven Inc., and Goodby Silverstein & Partners.    In their conversation, Heather and Dan discuss what it is like being a musician turned art producer, working as part of an internal agency, and how constant reinventing and evolving is part of the industry.  In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry

On this episode of Dear Art Producer, Heather is joined by Deb Grisham, Director of Photography Production at Creative Drive. Deb’s start in advertising began in London as a photo assistant and her love of production and troubleshooting provided her with the opportunity to learn a variety of roles from talent agent, to studio manager, to producer, to art buyer. She has worked with a range of clients from luxury goods, to fashion, to cars and her round table experience enables her to better understand what the photographer agency and client’s needs are in order to obtain a successful end result.    Listen as Heather and Deb discuss changes in the industry in the time they have known each other, what makes meaningful relationships, how to facilitate connection whether working in person or remote and the pros and cons of each.  In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherEl

Freelance Producer, Tanya Hotton’s versatility allows her to integrate print, broadcast, and online projects seamlessly. Over the years, she has shot for consumer advertisers worldwide that range in costs from thousands to millions of dollars. She is an expert at stretching a budget and getting the most out of a tight deadline. Ultimately, it is her thoughtful and professional approach that allows her to create successful collaborative relationships with creatives, clients, noted photographers and talent around the world.   In this dynamic conversation, host Heather Elder and Tanya Hotton talk about what her role as a freelance art producer looks like these days, what it was like for her during COVID when work stopped coming in, and how she finds her artists.     In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and

On this episode of Dear Art Producer, Heather is joined by Integrated Producer, Taylor Kigar. Taylor has tackled still, broadcast, illustration and cinema 4d productions, most recently at Deutsche New York. She's a literature lover, a baking enthusiast and queen of the perfectly crafted email.    In their conversation, Heather and Taylor discuss the role of an Integrated Producer, the challenges she faces in today’s world, what she looks for in photographers, and why it is always worth it to work with new people.  In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Taylor Kigar on LinkedIn here.    More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder o

Raquel Duarte first conquered the publishing industry with an internship at Glamour Magazine while also working as a studio manager and on-set assistant for fashion photographer Jon Ragel. She then shifted gears to representing and producing for a roster of renowned photographers, as an artist’s agent at AFG Management and later Marge Casey.    Today, she applies her experience and expertise as a freelancer by producing for advertising agencies, such as Arnold, Lloyd&Co, Directv, Translation, Pereira O’Dell, Interesting Development, YardNYC, AirParisNY, amongst others. Raquel has been honored to guide the creation of campaigns for global brands, such as Timberland, AT&T, Remy, Martin, Crate & Barrel, and Alaska Airlines to name a few. Raquel applies her working motto of making “content that we are proud” of to every aspect of her 20 plus year career and has always embraced the challenge of an ever evolving advertising industry.   In their conversation, Heather and Raquel dive deep into the challen

Arpi Agdere is currently the Art Producer at Wieden + Kennedy. Originally from Istanbul Turkey, Arpi worked for 7 years as an in-house art producer at Vans in Los Angeles and has experience working on both sides of the camera as well as within production companies and creative studios. She has a BFA from Art Center College of Design and is deeply rooted in fine art. She also loves giving back to the art community by doing portfolio reviews and providing mentorships for creatives at every age.   In their conversation, Heather and Arpi explore the joys and the challenges of being an Art Producer in this day and age and how COVID protocols are simply part of production now.    In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Arpi Agdere on LinkedIn here.   M

Anya Mills has been producing for over 30 years and is currently the Content and Art Services Director at The Martin Agency. After starting her career in Tokyo as a creative, she quickly realized helping ideas come to life was her true calling.   Moving from New York city to Richmond, Virginia in 2001, she spent 10 or so years at the Martin Agency and then took a leap to the client side where she produced a proprietary typeface and started their production and photo department. She recently returned happily to Martin diving back into the role of art buying and art production.   In their conversation, Heather and Anya explore the importance of relationships, challenges faced during the pandemic, and how Heather brings her experience as a creative to the role of producer.    In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and v

Nelson Luesse is a Senior Integrated Print Producer at Argonaut. He is a native New Yorker who, after a stint in the Navy, settled in the San Francisco area. His first job in advertising was at Goodby, Silverstein & Partners where he worked on Alaska Airlines, Starbucks, and Nike. Now with Argonaut he works on Cricket Wireless, NerdWallet, and the Zebra and enjoys developing his talents in all forms of production, not just print.    In their conversation, Heather and Nelson explore the role of the producer and how some things have changed during the pandemic.    In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Nelson Luesse on LinkedIn here.  Mentions:  Le Book More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram

Karen Lipker is Director of Creative Services at Davis Elen Advertising. She spent almost 10 years working in Photography and then branched out into creative services and production. Karen currently works on McDonald’s, Toyota, Smart and Final and the Purity Coffee accounts.  Heather and Karen talk about the role of director of creative services, hybrid creative solutions using remote and in-person work, flexibility and the art of pivoting and what clients are asking for now. They also discuss how supply chain problems might affect brands’ product advertising for 2022, CGI as backup planning to lifestyle shoots, crew and studio space shortages and advice on bidding when they don’t know the budget.   In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Karen Lip

Sari Rowe is Executive Content Producer at Snyder Studio and is based in Chicago. She’s got 20 years of integrated production experience and has worked at several different agencies across the U.S. like Ogilvy NY, TBWA\Chiat\Day, RPA. Sari ran the production department of VSA Chicago before transitioning to executive producer developing and running the animation arm of Snyder.  Heather and Sari talk about facilitating long-form animation with illustrators, problem-solving and value-engineered productions. They also discuss advice for producers looking to transition, the value of researching, finding new talent and the importance of personal work.   In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Sari Rowe on LinkedIn here.  More about your host: Heather E