Dear Art Producer

Dana started working as a photographer at 14, find out what grabs her attention and what she would do if she wasn’t an art producer!   Key Takeaways [:30] Heather introduces Dana Kandić, Art Producer for Deutsch New York. [1:47] How did Dana stumble into art production? The journey started at age 14! [7:22] Heather asks what skills her previous work experience lent her in terms of art production. [9:43] How does a photographer go about grabbing Dana’s attention? And once the photographer has made the keep pile, does Dana visit their websites and social media accounts? [12:20] What specifically is attractive in a website for Dana? And are her bookmarks organized in any specific ways or categories? [14:30] Heather asks Dana if there are tiebreakers when everyone at the table is equally good… Take notes! [17:30] How does Dana share information with her team — does she curate the information or do they just get links? [19:20] Is triple bid the standard? And what is the process when a photographer has been chosen

Trevi comes from a family of art producers! Tune in to hear more on how she found her own way into art production, what shaped her personal style and how to grab her attention.   Key Takeaways [0:30] Heather introduces her guest for this very first episode of Dear Art Producers, Treviana DelMastro who has been a producer for 4 years at JWT in New York, and comes from a family of producers! [1:04] Trevi walks us through the sinuous path she navigated to becoming a producer, from television casting, to fashion PR, to art production. [6:11] Heather asks what Trevi thinks are the most important skills she developed on her way to becoming an art producer. [9:02] Trevi touches on what the most powerful influences were in shaping her art producer style. [10:26] A bit of professional praise for Trevi! [11:40] What marketing stands out today for Trevi? And besides mailers, is Instagram a means of reaching her? [16:35] Photographers seem to be leaning toward building a brand in order to be competitive. Keeping this in