Marketing School | Digital Marketing | Online Marketing

In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP. Time Stamped Show Notes: 00:27 – Today’s topic: How to Maximize Your SERP Real Estate 00:33 – SERP is Search Engine Results Page 01:00 – Figure how you can rank zero by having proper headings 01:22 – The MOZ beginner guide 01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain 02:08 – If you Google Marketing School, they occupy 5 results with different domains 02:31 – One of Eric’s real estate clients gets more results using their social media pages 03:15 – Answer questions or have a “how to” guide If you want rich snippets 03:36 – In Google Search Console, you can control the links that are showing up 04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots 05:03 – You also want to link to those inte

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today 00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies 00:53 – The idea of a content upgrade is offering something in exchange for their email addresses 00:57 – Content upgrades are helpful for Eric’s conversion rate 01:08 – First, try a downloadable checklist 01:32 – Checklists are easy to look at and people like to get templates 01:39 – Second is a cheat sheet 02:02 – Third, use a tool called Designrr 02:16 – Your blog post can be converted to PDF 02:49 – Fourth is to give your audience something educational 03:20 – Fifth is to provide an

In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also discuss how to maximize your best video content to boost your conversion. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways You Can Use Video to Improve Conversion Rates 00:44 – Eric uses retargeting and remarketing for their blog 01:01 – This builds relationship and is based on the audience’s behavior 01:17 – Some of Neil’s sales come from remarketing 01:26 – Neil shows specific videos 01:39 – You can use your explainer videos, repeatedly 02:03 – Your explainer videos should answer objections and create a story 02:22 – Use Qualaroo or SurveyMonkey to know people’s objections before they buy 02:44 – Eric has a “thank you” video 03:11 – Fourth is to add a video to your homepage 03:30 – Talk about the problems people are facing 03:40 – Use the

In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your checkout—from design to making sure that your audience is informed each step of the way. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Seamless Checkout Process 00:40 – Make the checkout process as simple as possible 00:49 – The more friction you cause, the more difficult it is to convert people 00:55 – The book Don’t Make Me Think will teach you about how to design your processes in a user friendly way 01:17 – The more you get people engaged, the more they are likely to finish the checkout process 01:51 – You can also email people who didn’t complete their checkout, so that they can convert to a sale 01:58 – If you want to build a relationship, integrating a live chat is a great option 02:13 – You can use Intercom 02:27 – Make y

In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Creative Ways to Market to Your Email List 00:35 – First is the Frank Kern style – resurfacing important emails, over and over, until you click 00:43 – You can use Drip and Infusionsoft 01:23 – You want to create a workflow for your emails 01:34 – Neil uses PicSnippets which allows you to create custom images for your emails 02:21 – Third is RSS to blogs 02:50 – RSS automation makes things easier for you 02:54 – Fourth is to segment your list right after they opt-in 03:39 – You also send manual messages to your list 04:06 – Eric sends manual messages once a week and the open rate is higher 04:23 – Sixth is to integ

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Techniques for Speeding Up Your Keyword Research 00:35 – One is to go to Ahrefs and put in your competitor’s URL 00:45 – It will show you their popular keywords that help them rank well, their level of traffic, and the pages that are ranking 01:00 – Second is Google Search Console 01:15 – Go to the Google Analytics section and check your ranking 01:40 – Use SEMrush and see what your competitors are bidding on for a pay-per-click 02:07 – In keyword searching, you always have to keep up with the trends 02:23 – Use Google Trends and Google Autocomplete to know what people are looking for 02:43 – Fifth is MarketMuse 03:08 – Google checks how thorough your content is 03:22 – Sixth is Serpstat

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human. Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing 00:34 – There’s been a chatbot craze since 2016 00:49 – Eric explains what a chatbot is 01:15 – Chatbots can understand the basic level of support 01:22 – Eric shares how chatbots work in regards to marketing 01:50 – The best version of chatbots 02:05 – It’s not a 100% automated bot 02:15 – A human element combined with chatbot is what works best 02:21 – How you type within the chat can be a very meticulous process 02:26 – Neil shares his experience outsourcing this to the Philippines 02:37 – Have someone who can nurture the chatbot interaction 02:59 – Go to Chatfuel and the F

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Analyze Your Competition in Less Than 10 Minutes 00:35 – Neil suggests going to SEMrush to put in your competitor's URL and see the keywords that are getting them traffic 00:49 – Take the URLs and run them on Ahrefs to see the number of backlinks 00:54 – Go to the webpage to see the content 00:57 – Look at the pages that rank on Google using the key terms 01:07 – Then, go to your site to create content with more keywords 01:23 – Use Adbeat for advertising 01:29 – SpyFu is good for keyword research 01:33 – Built With helps you know the technology your competitors are using 02:07 – Use WhatRunsWhere to sho

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them.  Time Stamped Show Notes: 00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost? 00:34 – Omniture and Google 360 are analytics tools 00:44 – Omniture is from Adobe and 360 is from Google 00:53 – Eric has used Omniture in the past and his friend used the premium service 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it 01:52 – You can do a lot with Google Analytics without the paid version 02:43 – Neil has used the paid version and there’s really no difference 03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead 03:15 – Omniture is almost the same as Google Analytics 03:55 – Don’t use either of them and you’ll save money! 04:01 – That’s it for today’s episode

In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network. Time Stamped Show Notes: 00:27 – Today’s topic: How to Win More Business as a Freelance Digital Marketer 00:38 – Build your audience 00:56 – Figure out where your audience hangs out and deliver content consistently 01:31 – Go to CrunchBase and check the people who have raised capital 01:38 – Email them on how they can improve their company 01:48 – It was Neil’s way to generate revenue 02:09 – There are tons of sales tools now, that can help you reach out to people 02:14 – One is Outreach 02:30 – Yesware and Mixmax can help you personalize and schedule your content 02:56 – Google now detects personalized content and tags it as unique 03:03 – Personalized content is best for cold outreach 03:29 – Help out your competition 03:37 – They can give you their

In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to find and create the right services and products for your audience, and other methods that have been tested and proven by Eric and Neil. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Make Money from Your First Blog 00:33 – When you already have an audience, put up an affiliate offer 01:12 – Second, think about partner deals 01:22 – Neil shares an example of a deal he can make with Eric 01:40 – It is more “high end” 02:02 – Third is advertising, but make sure the numbers work for you 03:01 – Podcasting advertising is a bit better 03:12 – Fourth is product reservices 03:19 – As your blog collects emails, you can pitch them some services or products 03:50 – Fifth, consulting can also drive money to your blog 03:58 – Eric uses Pat Flynn as an example 04:43 – Neil shares what he learned from doing his first vlog 04:50 – Try uniqu

In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their content stand apart. Tune in to find out practical tips and tools you can implement, today, that will take your blog to the next level. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Keys to Becoming a Successful Blogger 00:34 – Key #1: Consistency 00:39 – Chris Coyier from CSS-Tricks gets over 7 million visits per month—How did he get there? 01:05 – The key to success is consistency which maintains that high level of engagement 01:21 – Key #2: Stay ahead of the curve 01:42 – Don’t just match your competition — outshine the competition 02:07 – “Go above and beyond to succeed” 02:12 – Key #3: Promote your content 02:21 – Build relationships with your clientele 02:26 – Buzzsumo will help you find people creating similar content—work together 02:45 – Groove HQ has great insights into how you can pr

In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality and consistent interactions with your Twitter audience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make the Most of Your Twitter Audience Before It Dies 00:34 – Eric shares the feedback they got from a previous episode about Twitter 00:55 – Neil’s assistant told him to be more engaged on Twitter 01:20 – Eric responded to the commenter on the episode 01:32 – Engage with your audience on Twitter 01:53 – Run Twitter ads if you think it will still work for you 02:07 – Go live on Twitter using Periscope or the Twitter app 02:28 – You can use Twitter to showcase your success 02:32 – You can also share testimonials and ask your audience to do the same, too 02:28 – It’s personalized and creates engagement 03:18 – Use Edgar combined with Buffer to schedule your Twitter posts 04:10 – Being

In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your daily business operations. Time Stamped Show Notes: 00:27 – Today’s topic: The Top Marketing Tools that Eric and Neil Use to Run Their Businesses 00:50 – Drip is Eric’s email service provider 01:10 – Go to GrowthEverywhere.com/Drip to get their free plan 01:16 – Eric can’t live without Leadpages 01:47 – Hubstaff is Eric’s team time tracking tool 02:05 – Eric uses Slack with different integration tools 02:24 – Zapier has also been very helpful for Eric’s team 02:59 – Neil’s team uses Google Analytics and they use it daily 03:17 – For emails, Neil uses Infusionsoft and they paid a consultant to help them figure out how to use it 03:34 – Neil also uses Plus This within the Infusionsoft campaign 03:45 – Neil’s team also use Ahrefs on a daily basis 0

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates. Time Stamped Show Notes: 00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017 00:37 – YouTube advertising 00:50 – You can target specific keywords using your videos on YouTube 01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing 01:28 – Run responsive ads 02:02 – Google also has extended ads 02:29 – Pay will increase over time, with paid advertising, because of the competition 02:50 – Neil started running different variations of one ad 03:15 – Neil’s cost per click is cheaper when they rotate their ads 03:29 – Run retargeting ads 03:50 – It will save you some money and the audience is more qualified 03:59 – Utilize phone calls to find those leads 04:09 – Use Google c

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns. Time Stamped Show Notes: 00:27 – Today’s topic: Are LinkedIn Ads Worth It? 00:43 – Make sure that you test the ads 00:51 – LinkedIn ads are more expensive 01:06 – Eric pushed their educational related content in LinkedIn 01:25 – They tested the content that was beneficial for e-learning companies 01:30 – The traffic from LinkedIn was converting 01:52 – Don’t just look at CPC, but consider CPA as well 02:00 – The engagement rate shown by the click-through rate is very good 02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters 03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page 03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible 03:50 – Put some money into LinkedIn

In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurpose the live content for other, more evergreen, purposes.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Maximize Your Live Stream Sessions 00:44 – Simulcast using Wirecast and Huzza 01:10 – You can hit both Facebook and Youtube at the same time 01:25 – Prior to the day of the live streaming, do promos and an email blast 01:35 – Let people know you’re about to live stream 01:50 – The more people you let know about your live stream, the higher your viewership will be 01:58 – If your video does well, go to Rev and have the video transcribed 02:24 – Most people watch videos with the transcription 02:57 – Take the video from the live session and repurpose it 03:35 – Doing this can double your viewership 03:43 – During a live interview session, get the people being interviewed to shar

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Launch Your Info Product 00:40 – “There’s a launch sequence that comes with an info product” 00:56 – One type of launch is a “Cart Closing” 01:20 – Second is the “evergreen launch” 01:23 – Jeff Walker’s product launch formula 02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence” 02:55 – Think about your traffic first before launching a product 03:04 – Start with Facebook, Outbrain or Taboola and Google AdWords 03:36 – Doing joint-ventures is also an option 03:50 – A list rental works sometimes 04:15 – Go to GoToWebinar if you want to do a live event, EverWebinar for evergreen webinars 04:27 – For online courses, use Kajabi 04:40 – Infusionsoft is also an option 04:55 – Frank Kern has a sequence of important emails 05:10

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Info Product and How Can You Create One? 00:33 – Eric describes what an info product is 00:57 – He learned about info products during his internship 01:17 – There are nuances around info product 01:25 – You can do 5 to 6-figure launches with info products if done well 01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do 01:59 – Your product must solve your audiences’ pain points 02:06 – Conduct customer surveys and keep refining your product 02:16 – Lean on word-of mouth marketing and keep people happy with your product 02:27 – Eric describes how to create an info product 02:30 – Repeat or repurpose your content to make it into an info product 02:51 – You can use Quicktime or Powerpoint to stream your content 03:00 – Get an idea from Udemy and Skillshare abou

In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them.  Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Using Outbrain or Taboola? 00:33 – Outbrain and Taboola can promote your content in content delivery network 00:58 – Outbrain and Taboola are viable sources of traffic 01:56 – If you can make cash flow positive with advertising channels, then do them all 02:10 – These days, Outbrain and Taboola cater to ad impression companies 02:30 – Some of the Outbrain and Taboola ads are scammy and spammy 03:22 – Eric shares what he tends to observe from these ads 03:45 – Use Adbeat to see your competitors' ad 04:10 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 04:20 – Text MARKETINGSCHOOL to 33444 04:33 – That’s it for today’s episode! 3 Key Points: Outbrain and Taboola sti