Marketing School | Digital Marketing | Online Marketing

In Episode #292, Eric and Neil discuss how to generate leads through LinkedIn. Tune in to learn what LinkedIn lead gen ads are and how it compares to Facebook lead gen ads. You’ll also learn how Neil boosted his website traffic to a thousand plus visitors a day through LinkedIn. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Leads Through LinkedIn 00:33 – The LinkedIn lead gen ads are similar to the Facebook lead ads 00:43 – It makes things a lot easier and faster 00:48 – It works well for Eric and they’ll probably scale it up 00:52 – Eric has spent around $700 on it and has acquired 4-5 leads 01:08 – Jump on to LinkedIn lead gen ads now 01:18 – LinkedIn has autofill where you can have LinkedIn forms on your website 01:37 – Use it so you will have more data of your customers 01:42 – It drastically increases your conversions and it is just a simple button you add on your form fields 02:14 – LinkedIn took away a retargeting pixel, but it is now back with better features 02:4

In Episode #291, Eric and Neil discuss 7 techniques for keeping users engaged in 2000+ word blog posts. You don’t want your blog post to read like a lecture—your readers will drop like flies. Instead, in you employ even just a few of these techniques, you’re bound to increase that engagement and keep your audience scrolling down... Time Stamped Show Notes: 00:27 – Today’s topic: 7 Techniques For Keeping Users Engaged in 2000+ Word Blog Posts 00:43 – First technique is to make sure that your post is written in a conversational tone 00:50 – Consider your post like you’re giving a lecture and you don’t want your readers to get bored 01:03 – Use words like “you” and “I” within your blog post 01:10 – Second is to use bucket brigades; Eric learned this from Brian Dean 01:19 – It is basically breaking up more paragraphs, instead of having walls and walls of text 01:43 – Third is sub-headings 01:45 – Think of your blog post as a book 01:48 – Adding a sub-heading makes it more scalable and it’s on top

In Episode #290, Eric and Neil discuss how to delegate marketing tasks. Tune in to learn the key things you, as a leader, need to recognize before passing off a task to someone on your team. Can they create a replicable process for that task? Will they be able to find a solution on their own or will they be needing help? Find out how important delegation is—not just for marketing—but for every type and aspect of business and how to do it effectively. Time Stamped Show Notes: 00:27 – Today’s topic: How to Delegate Marketing Tasks 00:43 – Delegation is not just for marketing. In any business, you’ll have to learn how to delegate 00:50 – Eric recommends reading Getting Things Done by David Allen and The Checklist Manifesto 01:00 – These books will help you decide what to delegate 01:09 – Eric has his own checklist in Evernote of the things that he needs to do 01:14 – As you get bigger, there are tasks, like booking travel and scheduling, that can be assigned to someone else who can do it for you 01

In Episode #289, Eric and Neil discuss how to use dropped domains to enhance your SEO. Tune in to learn how to maximize those dropped domains and why it is better to use an established website rather than dropped domains if you have the cash to spend. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Dropped Domains to Enhance Your SEO 00:48 – Dropped domains are abandoned or expired domains 01:07 – Eric has been buying domains that have worked well and has a good number on Ahrefs 01:12 – What Eric does is he takes the site, takes the top pages and redirects it over to his money site 01:22 – The site that Eric bought has keywords that they’re targeting, at the moment 01:30 – Neil also learned something from this 01:48 – If you already have a popular site, you will not gain from this doing this technique—it’s not for you 01:57 – The technique that Eric uses works, but the dropped domain must relate to what you are doing 02:05 – You can use Internet Archive to see what the site used to

In Episode #288, Eric and Neil discuss simple methods for calculating ROI on SEO. Tune in to learn the formula Eric and Neil use to project an estimated ROI and why some agencies won’t provide this information to their clients. Time Stamped Show Notes: 00:27 – Today’s topic: Simple Methods for Calculating ROI on SEO 00:38 – Some agencies are not telling their clients the exact ROI that they’re going to get 00:48 – It is indeed difficult to quantify 00:55 – What you can do first is look at the keyword volume 01:00 – Look at how you’re currently ranking and your click-through rate 01:04 – The formula is you take your traffic, you take your click-through rate, then you’ll have your estimated traffic 01:12 – You have to look at your conversion rate on your website 01:18 – If you’re an ecommerce website, look at the average order value of a product or the specific keyword you’re trying to rank for 01:26 – You now have your baseline metric, then you have to project it 01:32 – If you move something

In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on one task BEFORE moving or adding another. Time Stamped Show Notes: 00:27 – Today’s topic: Where Should You Focus Your Marketing Efforts First? 00:35 – Focus your marketing efforts on what you’re the BEST at, first 00:46 – If you’re not sure what your specialty is, try different marketing tactics 01:03 – If you have a specific skillset, use that first 01:10 – This will surely drive the best result 01:22 – Neil does paid ads, but he focuses on content marketing and SEO because that is what he and his company is good at 01:39 – Neil doesn’t consider himself as one of the best advertisers 01:42 – “I focus on what I know because that’s what tends to produce great results” 02:24 – The word Warren Buffett and Bill Gates believe makes them successful is “focus” 02:33 – Focus on one thing first, do it right

In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars efficiently.  Time Stamped Show Notes: 00:27 – Today’s topic: Simple Methods for Creating Fast and Effective Webinar Content 00:42 – Neil recently had his Virtual Summit 00:47 – Thousands of people registered 00:50 – Neil educated people about SEO 00:53 – It is a bit different from a webinar 01:00 – If you want to create effective webinar content, it should be about educating rather than selling 01:30 – Since Eric has a lot of podcasts at the moment, he repurposed some of his old webinars and made them valuable for the audience 01:54 – You can look at your past blog posts and webinars and check which ones are still valuable 02:11 – “You don’t want to create s**t content and you don’t want to create a webinar that no one wants to attend” 02:16 – Go to Slideshare an

In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is user-friendly. Time Stamped Show Notes: 00:27 – Today’s topic: How to Differentiate Your Product or Service in a Highly Competitive Market 00:40 – Eric’s agency charges more than their competitors but there’s a reason for that 00:50 – Other agencies charge less and will hand your account to juniors who don’t know what they’re doing and are still figuring things out 01:11 – You end up losing money 01:22 – All of Eric’s people who work with an account have a couple of years’ experience 01:29 – Eric gives access to 3 channels: AdWords and Facebook are two of the channels 01:37 – Eric himself strategizes for the accounts 01:43 – Eric’s agency is different because they bring new ideas 02:04 – Two main strategies of Neil’s are creating a unique angle and adjustin

In Episode #284, Eric and Neil discuss how you can find a reliable blogger. Tune in to know where you can post job postings as well as search for great bloggers. Eric and Neil will also discuss why setting criteria is important to find your next blogger and how to prepare for the inconsistent blogger. Time Stamped Show Notes: 00:27 – Today’s topic: How You Can Find a Reliable Blogger 00:35 – Go to ProBlogger's’s job board 00:43 – Eric found technical writers who write about machine tools 01:04 – Craigslist and Upwork are also good options 01:09 – It’s not about finding just good bloggers 01:12 – You can add certain requirements in your job post 01:43 – The hardest part of getting bloggers is their ability to produce a great content, consistently 01:48 – Neil looks for people who don’t have jobs and freelancers who can produce a lot of volume for you 02:09 – The key is to find freelancers who don’t have full-time jobs and can do a few pieces of content, each week 02:27 – Eric usually goes

In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the importance of sticking with them, and how you can keep ON TOP of the never-ending marketing strategies, tools, and trends.  Time Stamped Show Notes: 00:27 – Today’s topic: Eric and Neil’s Biggest Marketing Frustrations 00:37 – People are expecting things to happen quickly 01:16 – When you STICK with your marketing problems long enough, you are bound to solve more and more of those issues 01:24 – Neil uses Infusionsoft for marketing automation 01:54 – Don’t go with the tools that are easiest to use, but use the ones that have the right features to grow your business 02:14 – Eric is looking to hire creative people for his paid advertising team 02:25 – When you’re hiring people, make sure you hire the learners who are really creative 03:00 – With emails, it’s quite hard to get good deliverability 03:20 – Hotmail is the hardest one 03:29 – “There’s always thi

In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being creative is a KEY trait for success. Time Stamped Show Notes: 00:27 – Today’s topic: Is It Important to Become Google Certified? 00:34 – Neil thinks it’s not important and that it’s actually useless 00:42 – Eric got certified a couple of years ago 01:10 – “Any person can learn how to use Google AdWords” 01:20 – The hard part in becoming a really good PPC manager is being creative 01:27 – Google AdWords’ certification can’t make you creative 01:36 – Neil is lucky enough to be creative and he thinks outside the box 02:00 – Eric looks at the certifications of juniors before hiring them, just so he knows that they have the baseline knowledge 02:31 – It is the same thing with people who have a bachelor’s degree 02:52 – Having a certificate doesn’t mean tha

In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can efficiently run your PCC and paid ads campaigns without spending more than your desired budget and the importance of knowing when to stop your campaigns.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions 00:36 – We want to have efficiency when we run our PPC or paid ads campaigns 01:05 – What you want to do is take a look at the things that are not converting for you 01:07 – Go to AdWords or Facebook and pause those that are not converting 01:15 – You can pause the high CPA ads inside of Facebook 01:36 – You can also add a negative keyword 01:56 – Another option is to find the exact match, so you’re not digging around on the variations of the keywords that do not fit 02:05 – When you’re trying to figure out what term you want to bid on, make sure you remove the display net

In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking from page 3 or 2 to 1 effectively and why being on page 2 is just not enough. Time Stamped Show Notes: 00:27 – Today’s topic: How to Move Your Target Keywords from Page 2 to Page 1 00:35 – If you’re ranking on page 2 of Google and you have a high search rate, people STILL won’t look at page 2 00:49 – More specifically, they stick to the top 3-5 of the list 00:55 – What you want to do is find the keywords you’re ranking with on page 2 using the webmaster tool 01:06 – Then, build links to the pages in page 2 or change your title tag to be more appealing 01:20 – Eric recommends looking at the top 3-5’s click through rates 01:34 – Click through rates are constantly changing and Google is adjusting their result pages to drive more dollars and please shareholders 01:47 – The number 1 position could be at a 30-40% click through rate depending on the

In Episode #279, Eric and Neil discuss whether or not SEO will still be around in 10 years. Tune in to hear what Eric and Neil think SEO will look like in the future and how our younger generation will always dictate the changes and patterns in SEO. Time Stamped Show Notes: 00:27 – Today’s topic: Will SEO Still Be Around in 10 Years? 00:37 – Eric thinks we are still in the early days of SEO 00:48 – As long as searches are around, SEO is going to be around 00:59 – There’ll be changes in the future, definitely 01:24 – There are multiple variations for SEO 01:39 – The problem with SEO right now is you do a search, you get the list of results, then go from there 02:02 – SEO is changing as more people are trying to use voice 02:10 – Neil thinks that SEO will probably change into just one result 02:26 – The result will be personalized for each person 02:40 – “At the end of the day, it’s all about overall experience” 03:24 – We just have to be very vigilant with how things are evolving 03:32 – Marke

In Episode #278, Eric and Neil discuss how to structure your marketing team. Tune in to learn what you can do to improve your marketing team and the disadvantages of growing your team too big, too quickly. Time Stamped Show Notes: 00:27 – Today’s topic: How to Structure Your Marketing Team 00:50 – With startups today, there is a growth team, growth lead, and VP of growth 01:37 – Some companies who have growth or marketing teams forget to have engineers, developers or designers 02:12 – Make sure you have designers and engineers that can work with the marketing team 02:20 – Neil wants to hire just one person who is a good executor and knows what they’re doing 02:27 – That one person can hire contractors who will get things done for them 02:41 – As the team grows, the contractors are hired in-house and they become full-time employees 02:50 – In Crazy Egg, the first guy was Shawn and the team grew to 4 or 5 03:04 – When you add too many people at once, everything will slow down 03:15 – Neil provides h

In Episode #277, Eric and Neil highlight how to create an SEO-friendly homepage for your website. Tune in to learn how your homepage can bring a cornucopia of traffic to your entire website and why you have to spend more time thinking strategically about conversions. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an SEO-Friendly Homepage 00:39 – “Your homepage is going to be the most-trafficked on your site” 00:47 – Your homepage has to be good for Google and for users 01:00 – Keep in mind the overall theme of your site 01:20 – Make sure your website loads fast, link your major pages to your homepage, include an attractive title tag 01:29 – Mention your brand under the title tag because it helps with search engine rankings 01:40 – The concept of internal linking 01:42 – The SEO-friendly homepages where you will use internal linking 01:49 – The clicks that you have on the homepage will be passed on to your other important pages 02:07- If you’re ranking for your homepage keyw

In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria. Time Stamped Show Notes: 00:27 – Today’s topic: How to Find Relevant Guests for Your Podcast 00:34 – Eric’s Growth Everywhere podcast is an interview podcast 00:44 – Eric started Growth Everywhere to talk to people that understood marketing 00:52 – There was no other interview podcast before 00:57 – Eris reached out to people who knew marketing 00:59 – Eric reached out to Neil Patel and Pat Flynn 01:11 – Eric reached out through email and got his top 10 interviewees 01:17 – Eric’s criteria in looking for interviewee 01:30 – If Eric doesn’t have criteria, “anyone” can be on the podcast, which isn’t helpful 01:53 – People want consistency in a podcast 02:03 – To find relevant guest, you need to hand off the process 02:07 – Screencast what you’re doing, use Hunter to find email address 02:18 – Reach out to them by

In Episode #275, Eric and Neil list the tools you need to build your very first (and very best) infoproduct. Infoproducts (like online courses) have never been so widely available and because of that more and more professionals are starting to offer them. Time Stamped Show Notes: 00:28 – Today’s topic: Tools to Help You Build Your Infoproduct 00:36 – Infoproducts are courses being offered online 00:42 – Eric has been looking at Tai Lopez’s agency course 01:03 – Some infoproducts are kind of scammy because some people just make courses that are of low-quality 01:19 – Infoproducts are high margin 01:14 – Going to school vs enrolling in an online course 01:31 – Neil’s infoproduct is doing over half a million dollars per month 02:07 – If you’re creating an infoproduct, don’t worry about what everyone else is doing 02:12 – Do what you feel is ethical 02:13 – Don’t take shortcuts 02:23 – Make sure you have videos – Quicktime and Screenflow work well 02:42 – Record all sessions you have 02:45 – Upl

In Episode #274, Eric and Neil talk about whether you should sell your products through Amazon or just post it on your website. Listen as Neil and Eric lay down both pros and cons of Amazon and your own website and why they think you’re not necessarily building a business by selling only through Amazon. Time Stamped Show Notes: 00:28 – Today’s topic: Should You Sell Your Products Through Amazon or On Your Own Website? 00:24 – “Amazon is a gold rush” 00:42 – Check out Steve Chu’s site called, My Wife Quit Her Job 00:47 – Amazon one topic that everyone is talking about 00:52 – The problem is, you’re not building a business by selling in Amazon 01:21 – Sell on Amazon BUT sell on your website as well 01:34 – You have to build your own asset, email list, traffic sources, and community 01:51 – Jeremy of Muscle for Life sells both on Amazon and website 01:57 – He sells more on Amazon than in his website 02:17 – Do both to generate extra sales 02:24 – Even intangible products can be sold on Amaz

In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh your old content to make it new. Eric and Neil also share how to republish, re-promote, and repurpose your old content to drive more traffic to your site. Time Stamped Show Notes: 00:27 – Today’s topic: How to Promote Old Content Without Being Spammy 00:37 – Eric has been upgrading their past content 00:41 – When content is being upgraded, Eric will notify their email list that the content is updated 01:01 – Eric might use Facebook ads to communicate this as well 01:09 – The content will then be new to people and still relevant 01:20 – Neil shares what Brian Dean of Backlinko did 01:21 – Brian takes his old content, adds a few paragraphs, makes it better, changes the published date on WordPress so the content will be at the top and fresh 01:35 – Brian then promotes it again on social media and it actually works well 01:43 – Doing this keeps you gett