Sinopsis
If youre an Entrepreneur, a Business Owner, a Solopreneur or a Marketer who wants your business to thrive today, youve got to get good at reaching the largest and most affluent consumer group in the country Women. Wendy Stevens, herself a multiple 7-figure entrepreneur, best-selling author, speaker to Fortune 100 companies and the CEO and founder of Local Guerrilla Marketing is here to help you do exactly that. On her weekly Guerrilla Marketing To Women Podcast, Wendy and her expert guests share strategies for you to generate more leads & convert more sales by working SMARTER NOT HARDER through Guerrilla Marketing To Women. Join us over at http://www.GuerillaMarketingtoWomen.com to receive up-to-the-minute marketing strategies you can use to generate more revenue easily and effectively.
Episodios
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24: Megan Tull: Empowering Individuals to Earn Their Worth
11/06/2014 Duración: 23minMegan is a wife, a mother of three and an entrepreneur. She currently owns two companies, Silverlining Concepts, LLC and Ultimate Bodies Pilates. Megan is an Entrepreneur Success Strategist, a Transformational Leader, Speaker, Author, a Certified Life Coach and a Comprehensively Trained Certified Peak Pilates Instructor. She is the creator and host of the globally recognized Step Into Success Summit for Women Entrepreneurs. Megan has been an entrepreneur for over 25 years and has built 7 businesses from the ground up, so she knows a thing or two about business. She has also helped 1000’s of small business owners reach their financial goals. She customizes personalized packages to assist individuals in transforming their mind, their businesses and their lives. Her specialty and her passion is to empower individuals to own their value to they can share their gifts and get paid generously for it! Megan also teaches her clients how to live authentic, joyful lives focusing on self-care life balance and life purpos
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023: Eben Pagan Talks Sex, Money and Marketing
26/03/2014 Duración: 30minToday’s guest is someone who is a proof that the classic urban legend of a young guy making millions on the Internet is REAL. Eben Pagan is both an urban and a true iconic legend, having co-created, with a small group of pioneers, the information product marketing industry. Find out the secret to making $25 million a year, and what the best ways for creating information products to appeal to both men AND women.
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022: Tana Amen: Heal Your Body and Get Your Life Back
07/03/2014 Duración: 41minKnown as the Brain Doctors Wife, Tana Amen is a well-known health and fitness expert. By giving information, guidance, and support she has helped thousands through her leadership to create life-changing transformations. Her training and experience as a registered nurse and by helping her clients change the way they eat, exercise, and think creating life-altering change, she has gained respect in the medical community. Tana is a NY Times best-selling author of “The Omni Diet” which is her most recent of four other books. She and her husband Dr. Daniel Amen also produce and appear in the PBS show “The Omni Health Revolution”. Her expertise is solidified by her husband when he defers nutrition questions to her saying “Ask The Brain Doctor’s wife! She’s the nutrition expert!” In This Episode: – What can make you unique when working with people. – How simple change can be and create life-changing results. – When you feel good life improves. – What areas simple nutrition affects. – Who needs to hear the message. Ta
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021: Deb Calvert: Turning Prospects Into Buyers By Asking Quality Questions
28/02/2014 Duración: 38minThe “Queen of Questions” is now at our service. As a finalist for the 2013 Sales and Marketing Book of the Year, Deb Calvert shares her insight as to how the right questions will get you in the door and turn your female Prospects into Female Buyers. Deb founded People First Productivity Solutions to assist businesses and organizations to build connections through people development. She has taken her experience in Senior Level leadership roles in Operations and Human Resources for Fortune 500 companies and turned it into effective coaching strategies for small business and start-ups to survive and thrive in tough economic climates. In This Episode: – The difference between asking questions of men as opposed to women. – How to be the one seller that any buyer wants to talk to. – How to flex you question asking muscle. – 8 Reasons for asking questions. – How to start crafting and using quality questions. Brief Description: Deb describes how she became a tracker of questions. She tracked her own as well as the o
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020: Bridgette Chambers: Executive of the Year for 2013
21/02/2014 Duración: 37minBridgette Chambers is an outstanding and unbelievably true visionary. She has perfected the art of “Turn Around” and the implementation of “Growth Strategies” for small and mid-size business. Bridgette is famous for turning obstacles into opportunities. She is known for her executive coaching which is based on innovative leadership and empowerment in order to build or rebuild company and community cultures. Bridgette specializes in increasing and diversifying revenue streams, cutting operational waste and optimizing profits which have won her numerous awards including ABA Awards Executive of the Year, Maverick of the Year and Turn Around Executive of the Year. Skilled in disruptive technologies she is able to transform business models. She is the well-known author of “Fix It” where she gives “practical advice and actionable strategies” In This Episode: – Mindset to take a team from good to “over the top incredible”. – Top characteristics of an empowering leader. – Mistakes for women leaders to avoid. – How to
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019: 1-800 Pet Meds Founder Interview with Lynda Mariano – Part 2 –
22/11/2013 Duración: 20minWelcome back to part two of an amazing interview. Once again, the incomparable Wendy Stevens has gotten Linda Mariano, a founder of the brilliant company 1-800-petmeds, to take time out of her busy schedule and dig even deeper into her past and into the founding of this great company. Linda takes us back to growing up in a small town, and explains how she left the farm life to create her very own company. She felt she never fit into the farm life, and always wanted more- and that’s exactly what she got. She moved to the very southern tip of Florida, and realized that she had to make something happen. Linda is the epitome of a mover and shaker. She is a great example to look at and realize, you can’t sit around and wait for something to happen to you. She left home, had a brilliant idea, and started her own company. Her dogs were her inspiration for her company, when she realized she didn’t want to have to lug them into the veterinarian’s office, every time they needed their medication. There was a clear need
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018: Lynda Mariano Part 1
15/11/2013 Duración: 27minThis week we are lucky enough to hear from a very special guest, once again. Wendy has managed to steal some time from the amazing Linda Mariano, one of the original founders of 1-800-petmeds. A true rock star, and a true visionary, this interview was too important to cover in just one week. This is the first part of a two-part interview that will change the way you look at your business, and give you huge insight into how to build a company as hugely recognizable as 1-800-petmeds. Her story will blow you away. She is a true powerhouse, and can teach you how to change your world with a simple idea. Linda grew up on a ranch in a small town, and happened to end up having to take her dogs in to see the vet after she’d moved to Florida. She realized that it was silly to have to take your pet into the vet to get their medication, once a month. The animal industry was very different then, and there was a monopoly on pet pharmaceuticals. Her realization was that there should be an affordable, easy way to get your pe
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017: Strategies for Military Families to become Home Owners with Karen Bates
08/11/2013 Duración: 29minKaren Bates is the CEO and founder of the VApro Network that provides tactics to military families that can help them become homeowners. Karen is a nice girl in a man’s world, and can show you how to stay who you are but build an amazing business that lets you help yourself and others. She was chosen to be an air traffic controller in Bermuda after entering the military at 19 years-old, and that experience has changed the way she runs her business. She learned how to find her power and take control of her situation in the military, and has used that to make her business exactly what she wants it to be. In this episode, you will learn: Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; text-align:right; mso-pagination:widow-orphan; font
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016: How to Generate Leads Podcasting with Kris Gilbertson
01/11/2013 Duración: 33minLearn why podcasting has exploded this year for business owners and bloggers. The #1 Factor that makes podcasting so irresistible today is that you can take content on the go and listen whenever and wherever you choose. Today, consumers are looking for this style of content more than ever before. Learn how to position your brand, message, and products in front of 1 Billion podcast subscribers today, with the world’s leading podcast expert Kris Gilbertson. In this episode, you will learn: The average man speaks a third of the words of an average woman. People want to feel connected and heard when it comes to companies they use. Everyone is nervous their first time producing a video or podcast for their business. When it comes to podcasting, statistically, you have 90 seconds to grab the attention of a potential prospect. Podcasting is more forgiving than other forms of marketing. Interviewing other experts can establish your expertise, and create strong, lasting partnerships. A lot of beginners only do 10
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015: How to Get Massive Results by Cultivating your Celebrity with Clint Arthur -Part 2-
25/10/2013 Duración: 23minClint Arthur is back again for the second week on the Guerrilla Marketing to Women podcast. In this episode we get laser focused on just exactly why and how to maximize your businesses growth by utilizing the power of celebrity. There is, of course, no better way to become a celebrity than to book yourself solid with TV appearances. The key to massive business growth is to create the perception of celebrity in your target market. Clint has appeared more than 54 times on national TV and he is here to teach us how to become irresistible to the television producers. Listen Now: Subscribe and Listen in iTunes or Listen on Stitcher In this episode we’ll discover: The Art and Science of Guerrilla Marketing from a MASTER How he Moved From the Gourmet Food to Celebrity Creation Business What Rock Bottom Looked like for Clint Arthur The Most Important Selling Point when Approaching TV Producers How to Tailor Your Presentation to Maximizing YOUR Celebrity And so much more!
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014: How to Get Massive Results by Cultivating your Celebrity with Clint Arthur -Part 1-
18/10/2013 Duración: 35minClint Arthur graduated from the Wharton School of Business and has since gone on to create amazing businesses and results for dozens of people. Through his coaching programs he helps people get featured on mainstream media and he is also a remarkable author. His #1 Bestselling works include: “The Greatest Book of All Time,” The Last Year of Your Life,” “Daddy Loves You,” and “What they Teach you at the Wharton Business School.” It wasn’t always a dream life for Clint Arthur. In this podcast he remarks on his amazing journey that started on a boat in Marina del Rey where he decided to change everything.
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013: Helping Others Become the Personal-Best Version of Themselves with Michael “Hutch” Hutchison
11/10/2013 Duración: 49minMichael “Hutch” launched Tony Robbins’s seminar business from startup in debt to more than $100 Million in worldwide seminar and product sales. Wendy Stevens interviews this iconic marketing Guru. “Hutch” is an entrepreneur, author, investor and financial advocate. He has an industry-wide reputation of credibility and leadership. “Hutch” was the host of Dun & Bradstreet Credibility Corp.’s web TV small business talk show called CredibilityLive.
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012: How to Market to Hispanic Women with Elena Fraga
04/10/2013 Duración: 39minElena Fraga grew up in Venezuela and got her law degree from Harvard University and has created multiple 7 Figure businesses. Elena started from ground zero just five years ago after she had a wake up call in an airplane that changed here life forever. Elana went from franchise owner to being one of the top online marketers in direct sales space. The insights she shares on this podcast will allow you to understand how to master the art of marketing and grow your business to the level you truly deserve as a business owner. In this episode we’ll discover: How growing up in Venezuela has helped and effected Elana Why personal conversations are more important to women How to teach, train, equip, and inspire women The role of listening in your marketing campaign What the push and pull of marketing is The kind of messaging to women you need The effectiveness of retargeting How the changing times will affect you and your online marketing And so much more! Make sure to join us at www.guerrillamarketingtowomen.com to
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011: How to Overcome Stage Fright with Jane Beard
27/09/2013 Duración: 40minJane is the author of Speaking for Real and more, and has spoken to thousands of individuals on how to overcome stage fright and break out of their shell. As someone who suffered from stage fright herself and has overcome that to become a public speaker and coach, she is the perfect person to help. She will bring share with you how to truly bring your voice out to your audience, as she has done with countless others before with her amazing methods. Jane began as an actress and developed stage fright through her career in live theater, and decided to figure out exactly why that began to happen. Countless performers have performance anxiety, even extremely well-known actors, as well as entrepreneurs who talk as part of their living – this interview will dive in deep on the exact science and how to overcome stage fright once for all. Make sure to join us at www.GuerillaMarketingtoWomen.com to get Jane’s great free gift that includes steps to take to overcome your stage fright and break out of your shell, and a b
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010: How to Use Learning Styles to Attract Customers with Jeanine O’Neill-Blackwell
20/09/2013 Duración: 49minJeanine O’Neill-Blackwell is a leading expert on brain-based learning design and delivery and the President/CEO of 4MAT 4Business®, a training and consulting company that helps entrepreneurs scale success. She has two books, including the Amazon #1 bestseller, Engage, The Trainer’s Guide to Learning Styles, and her 4MAT model has been adopted by some of the world most recognizable brands, including Aveda and Estee Lauder. In this episode you will learn: We can learn about our own companies by watching what others do in their own. Women can think about something and feel it at the same time. Female consumers are more social, empathetic, resonates with what she sees, she’s a verbal consumer and she expresses how she feels and learns through her connectivity. Facts tell and stories sell. Women are making 80% of purchases. Letting other people look at what you’re creating can bring a fresh new perspective to the table with new ideas that you may not have thought of before. When you win women over, they grow your
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009: Bill Harte l Why Women Dress like Sex and Men Dress Like Money?
13/09/2013 Duración: 37minWhy Men Dress like Money and Women Dress like Sex? Bill Harte, a marketing consultant in San Diego, is a successful speaker and author. Bill has a book that is in the top one hundred in Business, Humor and Marketing. His new book is called Women Dress Like Sex, Men Dress Like Money which will reach out and grab all of us into the conversation of how to market differently the demographics of men and women. Bill has a successful career as a marketing consultant, and began his whole career by realizing that the way we dress to go out is actually a marketing technique. Bill saw that when men and women go out to the clubs, they dress to advertise themselves to each other, the women as sex, and the men as money. He saw a way to use this in business and make marketing more digestible to people. In this episode, you will learn: Dating is a type of advertising, you’re selling your personality to the other person. You can use those similarities in marketing, and use dating techniques. Women are more loyal, brand wise
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008: Cristi Cooke l How to Unleash Your Genius
06/09/2013 Duración: 26minLearn How to Unleash Your Genius with Wendy’s guest Cristi Cooke- who is a world class marketer and author and creator of the Unleash Your Genius Blueprint- a proven system to get clarity on what you’re selling so your ideal clients can find you. Along with that, she was the head of market research for TELUS Mobility in Canada, and has made a huge name for herself across the globe since. This presentation is focused on showing you how to differentiate you from the rest of the folks out there, and set you apart. When you truly understand how to easily write pitches and taglines, then you learn how to dig deep and uncover your unique genius! Cristi is the best at figuring out how to bring out your specific talents and how to figure out your ideal client. Make sure to head over to www.GuerrillaMarketingtoWomen.com to recieve your free bonus from Cristi Cooke on how to unlock your genius!
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007: Lisa Sasevich on How to Sell without Being “Salesly” and Make an Impact
30/08/2013 Duración: 26minLisa Sasevich joins Wendy to show us how to have a major breakthrough in your work, especially when you are the best kept secret in your field. She is the Queen of Sales Conversion, was recently featured in Success Magazine, and was recognized as one of America’s top mentoring women leaders by WOW Magazine. She teaches experts how to get your message out there without being “salesy”. If you love what you do but hate the sales aspect- you will love to hear what Lisa has to say. To recieve your FREE bonus from Lisa Sasevich along with Wendy’s Geurrilla Marketing Secrest head over to www.GuerrillaMarketingtoWomen.com and enter your details for your bonuses.
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006: Podcasting for Promotion, Positioning, & Profit with Podcast Expert Kris Gilbertson
23/08/2013 Duración: 31minKris Gilbertson is #1 Woman iTunes and Podcasting expert in the world and this episode Wendy and Kris are going to dive in deep to show you why podcasting is so HOT again and how it can have you becoming the Celebrity of your Niche! In this Episode We Cover: Why Podcasting Can Make You Famous -3500 Blogs to 1 Podcast as a Women Why it is Vital that you have 2-3 Mediums In YourMarketing Going Forward; Podcasting, Video, & Blogging Why Women are perfect for podcasting and creates automatic Trust with their Listeners Podcast make your content portable and what this means for increased sales in your business How to Monetize a Podcast How Podcasting is the New SEO How 2 Women Launched a Podcast that now generates 7 Figure Revenue Why Companies are looking to Sponsor Podcasts (6 Figures) With1 Billion Podcast Subscribers and over 600,000,000 Active Buyers iTunesequals aHUGE Distribution Channel for your message One of the fastest growing segments of listeners on iTunes are Baby Boomer Women. Business and Educat
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005: Deborah Torres Patel l How to Find Your Million Dollar Voice
16/08/2013 Duración: 35minIn order for people to buy, partner, or listen to you — you have to be heard. Deborah Torres Patel shares key techniques and strategies on this podcast for you on how to use and train your Voice to work for you. She shares specific vocal training techniques that you can use to commands a presence that creates incredible connection when talking to women. Deborah has worked with hundreds of thousands of people in 72 countries and shared large public speaking platforms all around the world with names like Jack Canfield, Tony Robbins, Robert Kiyosaki, Blair Singer, as well as a former British prime minister Tony Blair. Make sure to join us over at www.GuerrillaMarketingtoWomen.com to receive your free bonus from Deborah on How to find your Million Dollar Voice When marketing to Women: 5 insider Secrets to Have Unshakable Confidence and Super Star Charisma, and Instant Credibility Every time you speak to women