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Jeanine O’Neill-Blackwell is a leading expert on brain-based learning design and delivery and the President/CEO of 4MAT 4Business®, a training and consulting company that helps entrepreneurs scale success. She has two books, including the Amazon #1 bestseller, Engage, The Trainer’s Guide to Learning Styles, and her 4MAT model has been adopted by some of the world most recognizable brands, including Aveda and Estee Lauder. In this episode you will learn: We can learn about our own companies by watching what others do in their own. Women can think about something and feel it at the same time. Female consumers are more social, empathetic, resonates with what she sees, she’s a verbal consumer and she expresses how she feels and learns through her connectivity. Facts tell and stories sell. Women are making 80% of purchases. Letting other people look at what you’re creating can bring a fresh new perspective to the table with new ideas that you may not have thought of before. When you win women over, they grow your