Shunya One

Fill out our brand recall survey: https://www.surveymonkey.com/r/6HP2RVB On Shunya One this week, Shiladitya and Amit are joined by Aditya Sharma, Co-founder of The Souled Store. They talk everything about the company, why did he get into the apparel business, how his journey began and what lead to the idea of 'The Souled Store'. Aditya talks to us about how they converted their passion into business back in 2013, why it took them years to learn and perfect how things work. Shiladitya asks Aditya if in all these years they kept the same selling model or did they flip stuff around and how important franchisees are towards 'The Souled Store' model-do they matter or its good to be in an individual place. Further, he tells us how did they start reaching out to all the big franchisees of the world and how was their licensing process. They also talk about what was the difference between them and other brands while perusing the franchisees, how much approval right do the brands have, is it hard to work with them