What It Means
How B2B CMOs Can Spend To Succeed In 2023
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:24:03
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Sinopsis
B2B marketing leaders will face intense budget scrutiny as they plan for 2023. But making reactive, cost-saving decisions could undermine long-term gains, cautions VP and Principal Analyst Barbie Mattie. On this week’s What It Means, she discusses Forrester’s 2023 planning guide for B2B marketing executives and its spending recommendations.
