Art Means Business

In today’s Show we want to get a better understanding what is the state of the creative economy Africa. We look at what is working and what is not for us. As well as compare it to what is happening elsewhere in the world. And ask the question what do we need to do to make it better. The world’s creative economy today makes up 3% of the world’s GDP. With all 11 cultural sectors combined generating US$2,250 billion in revenue. These figures exceeds those of telecommunications services which comes in at $1,570 billion globally and even surpassed the GDP of India which is sitting at US$1,900 billion. The creative industries generated 29,5 million jobs which employ about 1% of the world’s active population. In fact, the creative industries employ more people thank the automotive industry in the United States, Europe and Japan combined. Africa’s own stats combined with those of the middle east see the two ‘continents’ (so to speak) jointly generating US $58 billion +/- 3% of the global revenue and creating 2,4 mil