Art Means Business

Today’s conversation is about the relationship between Culture, Heritage, and the creative economy. We started our conversation today with a song by an Ethiopian all-girl band Yegna ft Aster Aweke. A song that talks about young women – courageous and finding themselves in the 21st Century … But rooted in their heritage and culture … Exemplified by featuring Aster Aweke … young Ethiopia meeting ‘old’ Ethiopia….An apt opener to our conversation about culture, heritage, and the creative economy.To help us discuss this subject today we have in our studio Tshepo Koka.Tshepo Koka is an independent research professional – specifically focusing on culture and heritage. With a career spanning over 20 years in different sectors but culture and heritage has been central to his life. Tshepo or Star as he is affectionately known studied Economics in the United States and as a result found a calling in Econometrics. He began his career in banking and money trading internationally. At the dawn of democracy, he was thrust in