Kelly Cutrara

Sick isn't weak. That's the message that the new SickKids television advertisement states, in their new ad campaign, "VS". The ad targets all of the diseases and injuries that face the children that come into the SickKids hospital in Toronto. From liver disease, to cystic fibrosis, to cancer, and more, the new advertisement takes a bold new approach, as compared to previous ad campaigns. Lori Davison, vice-president of brand strategy and communications, joins Kelly Cutrara to discuss the advertisment, and the ideas behind the creation of this new advertisement.