What It Means
Why The CIO-CMO Partnership Matters More Than Ever
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:29:07
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Sinopsis
Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relationship matters more than ever and the key benefits of effective CMO-CIO collaboration.
