Eat It, Virginia!

Carl Gupton: Greenswell Growers

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Sinopsis

There's a greenhouse in Goochland growing some of the freshest lettuce in town. Greenswell Growers hopes its hydroponically-grown greens can solve a grocery store concern for some shoppers. "We've all been in the grocery store picked up that package of greens and seen that wet, nasty tray in the bottom of it and put it back on the shelf and said, I'm not eating that," Greenswell Growers president Carl Gupton said on the Eat It, Virginia podcast. "The reason is that that was harvested three, four, five, six days ago at a minimum. It's harvested, cool chain there [California or Arizona], traveled across the country, hit a distribution center. It's not just a problem of fresh produce, they've got drought. We've all seen the mega droughts going on in California. It's changing the way that we are consuming. Throw COVID on top of it and the supply chain is broken in a lot of ways for our food system. We talk with some of our food distributors and when they order from the West Coast, they don't know if they're get