By All Means

When Junita Flowers was at her lowest, baking cookies became an escape. She turned that feeling into a social enterprise business. “Junita’s Jar is so much more than a delicious bag of cookies,” Flowers says. “It’s a bag of hope.” But striking a healthy balance between purpose and profit can be challenging for a mission driven startup. The initial model of selling to businesses that would bring Flowers in for “cookies and conversation” about surviving domestic violence and overcoming adversity proved difficult to scale. The pandemic, and the social unrest that followed the death of George Floyd just blocks away from the Junita’s Jar kitchen and offices in Minneapolis gave Flowers time to recalibrate and take advantage of mentorship and grant programs like Stacy’s Rise Project. Target also took an interest, and helped Flowers gear up for a national launch of Junita’s Jar. HyVee will follow in August. A focus on growing the business, Flowers has realized, will give her a larger platform to share her purpo