7 Min Marketing With Pam Didner

Welcome to another episode, B2B Marketing & More. I have a very special guest today: Janet Driscoll Miller. Janet is the author of Data-First Marketing. She is the President and CEO of Marketing Mojo, specializing in digital ads, SEO and analytics. Today Janet shares data-first marketing tips, and how to put data at the beginning of what businesses need to do. In this episode: What is data-first marketing and how it is different from data-driven? How can marketers become data-first focused? How to create multiple personas? Basic data-first marketing tips for marketing and sales How to plan the process to track data during a marketing campaign? How to assess the effectiveness of the data-first marketing effort? Data-First marketing book templates. What are some of the common mistakes encountered when harnessing the data? How should marketers consolidate and analyze data in a holistic way? Quotes from the episode: "In data-first, we're talking about how you make sure that you have accurate reporting from