7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More. I have a special guest today: Erica Heald and she's a founder and the lead consultant at Erica Heald Marketing Consulting, where she helps a lot of SaaS startups. We are going to talk about thought leadership.  Hi, Erica.   Erika Heald: Hello. It's so good to see you and you in your new house?   Pam Didner: Yeah. I moved to Raleigh, like, um, I would say four or five months ago and we’re finally situated. We still have quite a bit of furniture that haven’t arrived due to a supply chain disruption; but you know, why can't we do? But if nothing else, I have my desk, I have my chair. That's what counts.   Erika Heald: And you guys can always take a Uhaul and drive up to High Point and, you know, buy some furniture samples after the furniture market.   Pam Didner: Have you been there?   Erica Heald: Yes, actually, when I worked for the SF Mart--which is the building that is now the Twitter building in San Francisco—they’re were huge home furnishings marketpl