Results Radio With Shawn Shewchuk

“Negotiation is something you do with your life. You're always negotiating something" - George Ross No one is born a flawless negotiator. It takes practice and experience to know how to approach negotiations so that you’ll get the best result. My guest today is expert businessman and negotiator and right hand man and senior counsel for the Trump Organization, George Ross. Along with his own business successes, George has written several books about real estate strategies and expert negotiation skills. Are you uncomfortable negotiating? Unsure when and how to begin negotiations? Even George Ross says it’s learned skill. He’s talking about how to approach negotiations, what to expect from them, how to think about what you’re opponent’s after.  He’s also getting into risk management and why it takes some losses to become a winner. You won’t want to miss this. "What is creative marketing other than good negotiation to get the buyer or the seller to accept what you're trying to buy or sell?" - George R