Rethink Retail
Debunking Data Myths for Digital Transformation | Megan Lunde & Rasmus Hyltegard
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:38:11
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Sinopsis
In this episode, host Carl Boutet sits down with guests Megan Lunde and Rasmus Hyltegard to discuss digital transformation and bust a few myths about customer data and marketing. They’ll also weigh in on a few recent digital transformation stories that have been making headlines in the news. Megan Lunde is a Solutions Consultant at Amperity, an Enterprise CDP trusted by the world’s most loved brands to accelerate their shift to first-party customer relationships. Amperity has revolutionized the way brands identify, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360. Rasmus Hyltegard is an AI & IoT Retail Lead at Avanade, where he leads a team that provides retail and consumer goods clients with actionable insights using data and AI specific technologies. Founded in 2000 by Accenture and Microsoft, Avanade is a leading provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Mic