Revolution 2.0

Introduction Each of us chooses where to buy. Businesses offer value propositions, e.g., price, selection, convenience, hours, location, quality, customer service, return policies, etc. We consumers vote with our dollars; we choose which businesses thrive and which ones do not. But Joe Biden is putting his thumb on the scale. That is the subject of today’s 10 minute episode. Continuing Every business person chooses the type of offering they believe is right for them, i.e., the combination of price, selection, customer service, convenience, etc. that will work best for them and their business. Customers choose which of the offerings is best for them. In the end, it is the consumer who chooses which businesses succeed, and which do not. I will give you an easy example. Not many years ago, I would go to ACE hardware when I needed anything of the type of products they sold. I would buy everything from a $1K barbecue to a 27 cent bolt. Regardless of the size of the purchase, I knew that I could count on great