Float Your Boat

Steve Plarre is the CEO of the century old Ferguson Plarre Bakehouses retail bakery chain. He is a 4th generation Aussie retailer in a business that has navigated two World Wars, The Great Depression and his own multi-generational family challenges…and now a global pandemic! His forefathers count the Queen of England and the President of the USA as past customers. Ferguson Plarre is still very much family owned & operated with 80 stores and a large bakery that crafts over 100,000 cakes & savouries daily. Steve is married with 2 beautiful young girls Felicity and Elizabeth. He’s recently turned to social media during the COVID lockdown to deliver the Ferguson Plarre “Baking You Happy” brand