7 Min Marketing With Pam Didner

A big hello from Raleigh, North Carolina and welcome to another episode of B2B Marketing & More. Today I have a special guest - Kayla Graham. Kayla is the Operations Manager, wears multiple hats and is responsible for a company called Content Callout. She also does a lot of day-to-day internal operations, covering external-facing operations at the same time. Our key focus in this episode is on startups, marketing and sales alignment, and how to optimize it for startup companies. In this episode: Who should startups with limited budgets decide who to hire first? When building a marketing team, is it better to outsource or have it in-house? How to build brand awareness with a limited budget? What are the must-have tools for marketing and sales to achieve business goals? What makes marketing and sales alignment difficult in a startup? How can marketing and sales achieve long-term collaboration or process? How to plan, prioritize and de-prioritize tasks? What are the most common sales and marketing alignment