Marketing My Way Through It.

From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to causes that help those affected by these unfortunate current events. If you donate and send us your receipt at hello@fourtytwo.agency by March 18, 2022, we will match your donation dollar-to-dollar, up to $2,000. In this episode, we chat with Janessa Lantz, VP of Marketing at dbt Labs. Among the many subjects we touch upon, we discuss the importance of understanding communications and their role for organizations. We also discuss several GTM approaches: community-led, product-led, and much more—a fantastic episode to learn more about how to strategize and harmonize your marketing and communication efforts. Timestamps: Her career and some of the things she has learned along the way. (1:30) What are communications? And what do people get wrong about them?. (5:25) The relationship between PR and brand. (9:40) How to balance customer acquisition.