7 Min Marketing With Pam Didner

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I had fantastic conversation with Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions. He shares a lot of his experience, including lessons learned in a blog migration and I captured a big chunk of it in Part 1. And now here’s Part 2 and we're going to talk about social media marketing and also blog writing and more so stick around.   Pam Didner: So what social media channels are you using in addition to LinkedIn, of course?   Steve Kearns: We've had a, a bit of like a story journey in terms of figuring out what social media platforms we should leverage, especially organically. Because my team handles organic social media; we're currently across LinkedIn, Twitter, Instagram, and YouTube. So those are really the four platforms that we want to take advantage of.   Pam Didner: Facebook is not one of your options. Can you tell us why?   Steve Kearns: Yeah. And this is, this is a conversati