By All Means

Sally Mueller got inspired to become an entrepreneur as she entered menopause. A seasoned executive who launched dozens of successful lifestyle brands, product lines, and designer partnerships for big companies including Target and Clique Brands, she was shocked to find that beauty and wellness companies weren’t addressing symptoms of menopause in a modern way and set out to fill that void with Womaness. Launched as an omnichannel brand in 2021, the Womaness product line includes vaginal moisturizer, the “Gone in a Hot Flash” cooling mist, dietary supplements and serum. “I think a lot of women are saying, ‘finally.’” says Mueller, who has a co-founder, fellow retail veteran Michelle Jacobs. Market watchers peg women in menopause to represent an opportunity of $150 billion or more. Mueller takes us through the process of building an omnichannel consumer brand from naming it and setting the brand pillars to raising money and navigating supply chain challenges. "I think a lot of the innovation happens after