Online Genius Podcast

Today we’re talking about the most overlooked part of your online business: customer experience. We talk a lot about the cool stuff that happens in the front-end funnels but not so much about what happens after people buy. Focusing on this part of your business will give you more bang for your buck than anything else. We’ll look at 3 reasons it’s important to “wow” your customers (and audience) and how to actually impress people. WHAT YOU’LL LEARN IN TODAY’S EPISODE: Impressing your existing customers will get you repeat customers It costs more to acquire a new customer than to retain an existing one If you don’t “wow” your customers, you’ll continually have to acquire new customers To get repeat customers, you have to deliver Impressing your existing customers will get your referrals Referrals are basically free leads Having a program that gets results and takes good care of customers is the foundation of an affiliate program Why your program needs to get people the results you promised them You need to ove