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0286: Six Steps to Effective Copywriting in the Construction Industry
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:12:25
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Sinopsis
This Podcast Is Episode Number 0286, And It Is Based On A Guest Article From James Daily Professional Writer And Content Manager At FlashEssay. Being a copywriter means that you have a responsibility to both your audience and your client. This rule goes double for copywriters that work in the construction industry where even a slight mistake can cause injuries, revenue loss or worse. But how do you go about writing copy for an industry as delicate and important as the construction one? Pauline Farris, a content specialist at IsAccurate says: “Copywriters who inquire about their projects before taking them on will likely bear better results in the long run.” With that in mind, let’s take a look at several steps which can help you write effective copy in the construction industry. No assumptions Copywriters are often hired based on their previous track record. However, when it comes to construction, architecture and civil engineering, this rule doesn’t apply. Every state, company and contractor has their o