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0381: The Value Of Service Agreements In Your Construction Company

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Sinopsis

This Podcast Is Episode Number 0381, And It's About The Value Of Service Agreements In Your Construction Company It goes to the heart of the question of the difference between a customer and a client. Service agreement holders are more likely to be clients who add more value to your construction company because they represent your customer base's most loyal segment.  Every service agreement customer represents future work. In the meantime, service agreement clients are a source of cash flow and are predetermined to call you instead of your competition when repairs are necessary. Non-service agreement customers are more likely to be customers and fickle. They may call your contracting company for future work or decide to shop the competition and use the information they find to negotiate for a lower price. In some cases, they may not even remember you or your construction company name. Besides, your replacement sale close-ratio usually is higher with service agreement clients, and your overall pricing and rela