Contractor Success Map With Randal Dehart | Contractor Bookkeeping And Accounting Services

This Podcast Is Episode Number 433, And It's About Why Smart Construction Business Owners Never Stop Marketing One classic mistake construction business owners make when money gets tight is stopping marketing or cutting their budgets. At first glance, it seems logical to cut down your expenses during harsh economic conditions. However, in reality, it's the opposite of what you should do.   When your construction company is struggling, cutting your marketing budget will further hurt your business. During this time, you should go the extra mile to be at the forefront of the minds of your clients and prospects. With an effective marketing strategy, you should be able to increase sales.   However, if you need to tighten your belt, here are some steps you can take instead of putting a pause on your marketing efforts. 1. Be strategic about how you spend your money. First of all, don't waste money. This sounds simple, but in reality, many construction business owners are not mindful of their spending. Be strategi