Sharon Vornholt - Let's Talk Real Estate Investing

Today I’m going to explore exactly what content marketing is, and why it matters to your bottom line.  And make no mistake, it matters. Getting leads in the door is all about doing a few things consistently and those are marketing and building brand awareness. Everyone is familiar with marketing. Today I want to help you understand how building brand awareness through content marketing actually puts dollars in your pocket for years to come.  I know this is a concept that can be difficult for some real estate investors to wrap their brain around. Remember, that you aren’t really in the house business; you are in the marketing and problem-solving business. Your Customers are Telling You What they Want According to the Moz blog, more than 50% of consumers say that offering free content is an effective way to earn their business. What that tells us is that people expect industry leaders to create free content and other resources like checklists, eBook’s, videos etc. that they can consume. What form your content i