Sharon Vornholt - Let's Talk Real Estate Investing

I have talked about direct mail for a long time now. One thing that is so important to understand about direct mail is that you have to set up campaigns to be successful with this strategy. Creating absentee owner letters that get a great response all starts with consistency with your direct mail campaigns. Sending out a whole bunch of letters or postcards once or even a couple of times is just a waste of money.  Direct mail is a long-term strategy. Before we move on to creating absentee owner letters that actually get a great response, I want to spend a little time going over the basics of direct mail. What Exactly is a Direct Mail Campaign? A direct mail campaign is an ongoing process of sending mail pieces to your target audience. It is not a one or two-time event where you mail to your prospects. For most groups of motivated sellers, my rule is that I mail everyone every month so long as the house is still available. There are some types of off-market deals like foreclosures that will have a different tim