7 Min Marketing With Pam Didner

Big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. Today, we have a very, very special guest, Amy Higgins. I love her, and she's also friend. She's a Director of Content Strategy at Salesforce, so welcome, Amy. So happy to have you.   Amy Higgins:    Oh my God, Pam. I love you so much. You're so energetic. I just, I wish I could give you a big old hug.   Pam Didner:  All right. Virtual hug.   Amy Higgins:  Virtual hug.   Pam Didner:  So Amy, given that you are director of content strategy, what I want to talk today, it's really about editorial and also content planning. And given that you are managing the editorial planning in enterprise, and Salesforce is a huge, is a global company, can you talk to us? How is that different than just managing a typical editorial planning in a normal company? Is there any big difference?   Amy Higgins:  Yeah, so first of all, define normal because nothing is normal.   Pam Didner:  Oh yeah. That's a good point, but what about kind