Online Genius Podcast

In today’s episode, we’re going to talk about the topic of expertise. The gurus out there are telling people that they only need to be a step or two ahead of their audience and don’t need actual subject matter expertise in order to make money.  But the reality is that you do need expertise if you want to build a business that will be successful in the long term. We’ll look at why you need expertise whether you’re in a crowded market or a brand new market and why being only a step or two ahead of your audience could backfire. WHAT YOU’LL LEARN IN TODAY’S EPISODE: The 3 reasons you need expertise  You’re in a crowded market You’re going to have a tough time standing out if you can’t be at the top of your market How can you position yourself as an expert in the market if you don’t have expertise and why would people choose you (unless you were significantly cheaper...) You're in a market with no competition No competition suggests it’s not a viable market or you’ll struggle once others enter your market If