Maekan It Up

186: The Comme des Garçons strategy and the continued rise of digital fashion

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Sinopsis

Charis and Eugene talk about the Comme des Garçons and Dover Street Market brand-development division called Dover Street Market Paris that is similar to an incubator for emerging brands. They also discuss digital fashion as seen in how Farfetch recently seeded influencers their latest lines of clothing via digital fashion items. 00:04:40 CdG 00:26:45 Digital fashion ‘Lack of strategy is the strategy’: what Comme des Garçons did next by Alexander Fury published in Financial Times Influencers are wearing digital versions of physical clothes now by Maghan McDowell published in Vogue Business Patreon supporters receive exclusive discounts on online products as well as access to the members exclusive tee. --- Send in a voice message: https://anchor.fm/maekanitup/message