Feisworld Podcast

I met Bob Goodman at Arnold Worldwide, where he served as the SVP, Director User Experience. I had the pleasure to work with Bob on a few projects when I witnessed his stellar facilitation skills and User Experience (UX) approach to various business challenges. Inviting Bob to my show was triggered by a constant thought in my mind when working with Bob: I always wished to carry a recorder so I could capture his speech and thinking process for tackling difficult situations completely at ease. I also admire his leadership and management philosophy. Bob always had others' best interest in mind without insisting on his own ideas and methodologies. and he is never too quick to jump to conclusion. In this 40-mins interview, you will find out about: What is UX (User Experience)? What has contributed to the rapid growth of UX and why UX has been recognized as a critical discipline across multiple industries (advertising, software, etc.)? How can one fresh out of school start or consider UX as a career path? What are