Feisworld Podcast
Ep 35. Sam Ford on Spreadable Media, storytelling communication and audience engagement
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:18:23
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Sinopsis
As the Director of Audience Engagement at Peppercom, Sam works with companies to better listen to, empathize with, understand, and serve their customers and other key audiences through communications and storytelling. There are three major components to Sam’s job: Client consulting Design thinking (and how it applies to communication) Writing, speaking, and being on industry board (-> this one is probably my favorite!) [iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3479372/height/100/width/480/theme/standard/direction/no/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/" height="50" width="1000" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Sam was introduced to me by Josh Green, remember Josh from Episode #2 back in November 2014? Sam and Josh co-authored the book Spreadable Media: creating value and meaning in a networked culture. When you hear the word "media", you may already be thinking about t